Global and Beautifully Swedish cider innovator Rekorderlig has released new varietals aimed to tap the growing market in Australia – set to be driven mostly by more men. According to the Canadean Global Market Report, while the UK remains the largest cider market, the biggest growth is forecast to be driven by Australian and the […]
REKORDERLIG DRY APPLE BREWED TO TAP GROWING MALE CIDER MARKET Read More »
Acclaimed Scottish craft brewery BrewDog may have missed the market with a new beer engineered to sympathise with and appeal to the transgender community. Last week it released its ‘No Label’ Kolsch, citing its use of a variety of hops that change sex prior to harvest, collaboration with a London-based community group and significantly –
The most influential whisky brand in the world has released the stunning second instalment of its sophisticated ‘Gentlemen’s Wager’ short film commercials, highlighting the value of taking pleasure in life. More than a year since the first film, Johnnie Walker Blue Label’s 11-minute long Gentlemen’s Wager II tells the story of Jude Law and Giancarlo
BIG-BUDGET JOHNNIE WALKER AD INSPIRES PROGRESS THROUGH “JOY” Read More »
Building upon the success of so many craft breweries, Sydney’s first distillery in over a century has opened, and already picked up two top international awards. Intended as a distillery, attached to a trendy place to drink and learn about spirits and distillation, the Archie Rose Distillery Co is a custom-built space in a shed
Category-driving international cider brand Rekorderlig has unveiled summer tactics and on-premise engagement as popularity and ‘opportunity’ continue to grow. Leading the charge in flavoured and experimental cider beverages pronounced on-trend at the recent Cider Awards, the ‘Beautifully Swedish’ brand has delved further into innovative cider-based cocktail and punch recipes. Over the last two years, this
CIDER CATEGORY-LEADING REKORDERLIG TALKS ‘OPPORTUNITY’ FOR AUSSIE SUMMER Read More »
The world’s biggest Belgian beer brand is reinforcing its pedigree and premium image with a new global design and nod to its 600-year heritage. Launched in 1926, Stella Artois was named after the Christmas Star and has always associated itself with the Den Hoorn brewery, in Leuven, Belgium, featuring the brewery’s ‘horn’ symbol and its
One of Australia’s favourite* craft beers is releasing the next edition in its Brewpub series, with a nod to one of the most feral creatures around. The team from Swan Valley have announced the finished product War Hog – emanating from the Feral Cat short release. Feral Brewing takes pride in a heritage that depicts
The category-leading James Squire has released a new beer in time for summer, tapping into ongoing data on the ever-growing popularity of craft beer. The James Squire Summer Ale “The Swindler”, produced by Lion’s Malt Shovel Brewery, continues the brand’s colonial rascal theming, citing the man’s “eye for opportunity”. According to legend, Squire ‘swindled’ a
One of Australia’s ‘down to earth’ brewers has released its Garden Ale – as an alternative to the often over-grown big tastes of craft beers. Byron Bay’s Stone & Wood began in 2008 in the spirit of escaping “working for the man” and the pursuit of brewing beers people – including themselves – would find
On Wednesday night Perth-based craft brewer Feral set the bar higher in another massive tap takeover, with 33 varietals pouring simultaneously from the founts of Surry Hill’s Keg & Brew. Feral Brewing boasts a swag of awards including ‘Best of the Best’ three years in a row at the prestigious Local Taphouse’s Hottest 100 Beers
BEASTLY BREWER THROWS GAUNTLET WITH ‘HISTORIC’ TAP TAKE-OVER Read More »
A product of The Information Collective
ACN. 603 201 109
ABN. 21 603 201 109
