Drinks – Alcoholic

AUSSIES VOTE ON HOTTEST BEERS FOR 2024

The 16th edition of the annual GABS Hottest 100 Craft Beer poll has dropped, reflecting consumers served entertaining voting campaigns, proving creativity an important part of the crafty market beyond merely brewing beer. Tens of thousands of votes were counted for the ‘hottest’ beers from 2023, nominating a whopping 1,877 different brews, from 436 of […]

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DE BORTOLI EXPANDS AWARDED WOODFIRED RANGE

On-premise specialist De Bortoli Wines is expanding its multi-award-winning Woodfired range to meet continued consumer expectations. Following the success of the Heathcote varietals of Shiraz, Sparkling Shiraz and Cabernet Sauvignon, comes Heathcote Grenache. The range is said to encapsulate the geography, climate and growing conditions of the region – Victoria’s “home of big reds”. Recognisably

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CUB PLUGS PUBS WITH ‘LONG LIVE THE KEG’

CUB has produced its first major ad campaign for Carlton Draught in more than five years, championing an unashamed tribute to the pub by proclaiming “Long Live the Keg”. The ad (below) revives Carlton’s proud tradition of large-than-life ad campaigns, accompanied by bagpipes, cannons, a choir, and the Carlton Draught Beer Brigade, for all the

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BUNDY OFFERING A WEDDING PARTY FOR FANS

Diageo and Aussie legend Bundaberg Distillery have launched another devotee marketing promotion with a twist, offering one rum-lovin’ couple facilities and cash to put on their wedding ‘ceRUMony’. The prize, for the newly married couple and 40 guests, will see the party take place in Bundaberg. Bundy will provide flights, accommodation and transfers for the

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DIAGEO SNAPS UP COFFEE LIQUEUR CONNOISSEURS MR BLACK

Diageo has swooped on another skyrocketing start-up, acquiring Australian coffee-based spirits brand Mr Black, to meet the consumer demand for crafted cocktails. Mr Black was launched in 2013 in the NSW Central Coast by designer Tom Baker and award-winning distiller Philip Moore. They espouse the vision of bringing “coffee culture” to the world of spirits

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