The indomitable Coopers Brewery has provided a sneak peek into its upcoming major release and market move, heralding Coopers Australian Lager. The new Australian Lager will soon be rolling off the line, with ABV of 4.2 per cent. Branded in a distinctive new turquoise-coloured motif, it will be available in 375mL cans and 50-litre kegs …
Award-winning Richmond distillery Brogan’s Way has succumbed to pressure and made its limited edition Strawberries & Cream varietal a regular fixture in the range. The boutique distiller first released the Strawberries and Cream gin flavour in May 2022, as a limited seasonal product. Swiftly embraced by gin lovers, a second batch was released in January. …
On-premise specialist De Bortoli Wines is expanding its multi-award-winning Woodfired range to meet continued consumer expectations. Following the success of the Heathcote varietals of Shiraz, Sparkling Shiraz and Cabernet Sauvignon, comes Heathcote Grenache. The range is said to encapsulate the geography, climate and growing conditions of the region – Victoria’s “home of big reds”. Recognisably …
CUB has produced its first major ad campaign for Carlton Draught in more than five years, championing an unashamed tribute to the pub by proclaiming “Long Live the Keg”. The ad (below) revives Carlton’s proud tradition of large-than-life ad campaigns, accompanied by bagpipes, cannons, a choir, and the Carlton Draught Beer Brigade, for all the …
Diageo and Aussie legend Bundaberg Distillery have launched another devotee marketing promotion with a twist, offering one rum-lovin’ couple facilities and cash to put on their wedding ‘ceRUMony’. The prize, for the newly married couple and 40 guests, will see the party take place in Bundaberg. Bundy will provide flights, accommodation and transfers for the …
Aussie YouTuber comedians turned winemakers Sooshi Mango have released their refreshingly new ad campaign for their product Italiano, set to VB’s iconic hook. Brothers Joe and Carlo Salanitri and friend Andrew Manfre began doing YouTube skits together about growing up in Australia and their Italian ancestry, calling themselves Sooshi Mango. Their approach has gained attention, …
As has become the tradition, the Great Australasian Beer Spectapular’s (GABS) Hottest 100 list was announced over the weekend, this year crowning a newcomer to the competition. The GABS Hottest 100 is released late January, following Australia Day, celebrating the greatest brews to satisfy the beer-drinking market over the past 12 months. In a rare …
Diageo has swooped on another skyrocketing start-up, acquiring Australian coffee-based spirits brand Mr Black, to meet the consumer demand for crafted cocktails. Mr Black was launched in 2013 in the NSW Central Coast by designer Tom Baker and award-winning distiller Philip Moore. They espouse the vision of bringing “coffee culture” to the world of spirits …
DIAGEO SNAPS UP COFFEE LIQUEUR CONNOISSEURS MR BLACK Read More »
A private investor has listed blue-chip investment the Crown Inn, on a long lease to Australia’s largest publican, ALH Group. Located in the Adelaide suburb of Old Reynella, the Crown occupies a commanding 6,550sqm site in the heart of the precinct’s retail centre, within 20 kilometres of the Adelaide CBD. It sports extensive facilities, …
Further expanding the ubiquity of the whisky market, Paul John Distillery’s Mithuna in India has nabbed a podium position in Jim Murray’s hugely influential Whisky Bible. Becoming the world’s first-ever full-time whisky writer more than 25 years’ ago, Jim Murray is a legend and leading player on the whisky stage and releases an annual edition …
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