Coopers has responded to consumer demand with the release of the new Coopers Dry. The product is an entirely new beer, made with an extended …
LORD NELSON LOOKS FORWARD WITH PEKING POPPI
Australia’s oldest craft brewery – the Lord Nelson Hotel – is proving it is not too old to learn new tricks, expanding its award-winning line-up …
LION SNAP UP UK CRAFT STAR
Lion has expanded on successes in Australia with the outright purchase of leading London craft brewer Fourpure. The craft beer market in the UK is …
NEW BEER INTO THE ‘BURBS
Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward. The sustained consumer interest in the craft beer phenomenon suggests it …
LION BACKS UP IRON JACK WITH FULL-STRENGTH
Following the widespread success of Iron Jack last year, Lion is rolling out a full-strength version to further the stable of the brand. Lion trademarked …
ORIGIN WIN FOR LION WITH XXXX v NEW
The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and …
GETTING GABS 2018
By David Ward – Australian Brewery sales manager and craft beer enthusiast. Craft Beer has been given a shot of adrenaline over the last few years …
HAHN GETS TALKING IN PUBS AMID PEARL ANNIVERSARY
Lion has launched a wide-scale campaign around Hahn – in recognition of the significance of a beer and a yarn, and in celebration of its …
BUDGET TAX RELIEF FOR BREWERS: WHAT IT WILL MEAN FOR BEER
By David Ward – Australian Brewery, Rouse Hill The Federal Budget released on 8 May has flagged a change in the tax rate for …
CUB LASHED FOR PICKING ON REDHEADS
Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to …