Asahi is releasing an innovative new campaign for Asahi Super Dry aiming to tap the discerning beer drinker’s appreciation for discovery and exploration.
The ‘Enter Asahi’ …
ASAHI TAPS NEXT GEN WITH SUPER-FUNKY CAMPAIGN
NEW VB LOOK – NOW WITH FREE TATTOOS
Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering …
CUB PUSH ‘EASY’ WITH CD’S ‘BE LIKE THE BEER’ CAMPAIGN
CUB is launching a new campaign and refined brand image for Carlton Dry, urging drinkers to ‘Be like the Beer’ in a complicated world.
Carlton & …
COOPERS MEET MARKET WITH NEW COOPERS DRY
Coopers has responded to consumer demand with the release of the new Coopers Dry.
The product is an entirely new beer, made with an extended low-temperature …
LORD NELSON LOOKS FORWARD WITH PEKING POPPI
Australia’s oldest craft brewery – the Lord Nelson Hotel – is proving it is not too old to learn new tricks, expanding its award-winning line-up …
LION SNAP UP UK CRAFT STAR
Lion has expanded on successes in Australia with the outright purchase of leading London craft brewer Fourpure.
The craft beer market in the UK is one …
NEW BEER INTO THE ‘BURBS
Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward.
The sustained consumer interest in the craft beer phenomenon suggests it is here …
LION BACKS UP IRON JACK WITH FULL-STRENGTH
Following the widespread success of Iron Jack last year, Lion is rolling out a full-strength version to further the stable of the brand.
Lion trademarked Legendary …
ORIGIN WIN FOR LION WITH XXXX v NEW
The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and …
GETTING GABS 2018
By David Ward – Australian Brewery sales manager and craft beer enthusiast.
Craft Beer has been given a shot of adrenaline over the last few years in …