‘Better for you’ drinks producer Gravity continues its mission to change the industry “one full-flavoured bevvy at a time” with the release of HardER soda flavours touting low sugar and high appeal. The new line of HardER soda feature ABV of 8 per cent, and are launched in two bold flavours packing plenty of fizz […]
The 16th edition of the annual GABS Hottest 100 Craft Beer poll has dropped, reflecting consumers served entertaining voting campaigns, proving creativity an important part of the crafty market beyond merely brewing beer. Tens of thousands of votes were counted for the ‘hottest’ beers from 2023, nominating a whopping 1,877 different brews, from 436 of
The list of the top-selling beers for 2023 finds Great Northern atop the podium again, as the cost of living and changing demographics see the humble brew bought by the few, rather than the many. Market research from Circana is behind NewsCorp’s annual list. It saw Great Northern Super Crisp Lager again the top-selling beer
The indomitable Coopers Brewery has provided a sneak peek into its upcoming major release and market move, heralding Coopers Australian Lager. The new Australian Lager will soon be rolling off the line, with ABV of 4.2 per cent. Branded in a distinctive new turquoise-coloured motif, it will be available in 375mL cans and 50-litre kegs
Award-winning Richmond distillery Brogan’s Way has succumbed to pressure and made its limited edition Strawberries & Cream varietal a regular fixture in the range. The boutique distiller first released the Strawberries and Cream gin flavour in May 2022, as a limited seasonal product. Swiftly embraced by gin lovers, a second batch was released in January.
On-premise specialist De Bortoli Wines is expanding its multi-award-winning Woodfired range to meet continued consumer expectations. Following the success of the Heathcote varietals of Shiraz, Sparkling Shiraz and Cabernet Sauvignon, comes Heathcote Grenache. The range is said to encapsulate the geography, climate and growing conditions of the region – Victoria’s “home of big reds”. Recognisably
CUB has produced its first major ad campaign for Carlton Draught in more than five years, championing an unashamed tribute to the pub by proclaiming “Long Live the Keg”. The ad (below) revives Carlton’s proud tradition of large-than-life ad campaigns, accompanied by bagpipes, cannons, a choir, and the Carlton Draught Beer Brigade, for all the
Diageo and Aussie legend Bundaberg Distillery have launched another devotee marketing promotion with a twist, offering one rum-lovin’ couple facilities and cash to put on their wedding ‘ceRUMony’. The prize, for the newly married couple and 40 guests, will see the party take place in Bundaberg. Bundy will provide flights, accommodation and transfers for the
Aussie YouTuber comedians turned winemakers Sooshi Mango have released their refreshingly new ad campaign for their product Italiano, set to VB’s iconic hook. Brothers Joe and Carlo Salanitri and friend Andrew Manfre began doing YouTube skits together about growing up in Australia and their Italian ancestry, calling themselves Sooshi Mango. Their approach has gained attention,
As has become the tradition, the Great Australasian Beer Spectapular’s (GABS) Hottest 100 list was announced over the weekend, this year crowning a newcomer to the competition. The GABS Hottest 100 is released late January, following Australia Day, celebrating the greatest brews to satisfy the beer-drinking market over the past 12 months. In a rare
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