Drinks – Alcoholic

COOPERS ANNOUNCE NATIONAL SAPPORO CAMPAIGN

Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the story of Seibei Nakagawa’s journey as he created Japan’s legendary beer. In 1865, the young

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SMIRNOFF SELTZER – THE SUMMER ALTERNATIVE

Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours. Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve, the gluten-free beverage is pitched as a great choice for those looking for a lighter

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SNEAKY BUCHA TAKING DRINKS INNOVATION BY STORM

Stone & Wood has partnered with KBC to produce “one of the world’s greatest drinking innovations” in the Sneaky Bucha of Byron. The Bucha of Byron is a range produced by the Kombucha Brewing Co. (KBC). This latest release in partnership with Stone & Wood introduces a whole new category to the Australian market, combining “the goodness of kombucha

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AUSTRALIAN DISTILLING TAKES TWO GIN AWARDS

Emerging craft gin label Australian Distilling Co. has taken home two Golds at the Tasting Australia Spirit Awards for 2020, solidifying its place in the growing gin market Down Under. The Tasting Australia Spirit Awards are presented by Mastercask, aiming to recognise the rise of the Australian distilling industry and its rapid growth both nationally

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THE SINGLETON LAUNCHED IN OZ WITHOUT RULES

Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt with an accessible taste profile targeted toward a new generation of whisky drinkers. It offers

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