Drinks – Alcoholic

MORE COURAGE FOR AUSSIE CRAFT SPIRITS

Posted on November 16th, 2020 by Clyde Mooney
Australian craft spirits are set to find well-deserved greater prominence in the local market thanks to a Nip of Courage expansion into trade wholesale. Australian craft spirits specialist Nip of Courage (NoC) has been the national distributor for a wide

COOPERS ANNOUNCE NATIONAL SAPPORO CAMPAIGN

Posted on October 26th, 2020 by Clyde Mooney
Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the

SMIRNOFF SELTZER – THE SUMMER ALTERNATIVE

Posted on October 16th, 2020 by Clyde Mooney
Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours. Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve,

SNEAKY BUCHA TAKING DRINKS INNOVATION BY STORM

Posted on October 7th, 2020 by Clyde Mooney
Stone & Wood has partnered with KBC to produce “one of the world’s greatest drinking innovations” in the Sneaky Bucha of Byron. The Bucha of Byron is a range produced by the Kombucha Brewing Co. (KBC). This latest release in partnership with

AUSTRALIAN DISTILLING TAKES TWO GIN AWARDS

Posted on September 30th, 2020 by Clyde Mooney
Emerging craft gin label Australian Distilling Co. has taken home two Golds at the Tasting Australia Spirit Awards for 2020, solidifying its place in the growing gin market Down Under. The Tasting Australia Spirit Awards are presented by Mastercask, aiming

R!OT RUNNING SPRITZ IN KEGS

Posted on September 11th, 2020 by Clyde Mooney
Addressing the rising popularity of the Rosé spritz, Riot Wine Co has overcome the problems for venues and consumers with its spritz-in-keg solution. Riot Wine Co (RWC) created the R!OT Rosé Spritz in 2019, but notes the side-effects of the

THE SINGLETON LAUNCHED IN OZ WITHOUT RULES

Posted on August 31st, 2020 by Clyde Mooney
Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt

SICILIAN LEMON TOASTS FLAVOURED GIN MARKET

Posted on August 17th, 2020 by Clyde Mooney
Following the growth of the category and recent successes, Diageo has released a new twist for the flavoured gin market with Gordon’s Sicilian Lemon Distilled Gin. The past year has seen strong growth in the segment with almost half the

ODE TO THE PUB: CUB

Posted on June 5th, 2020 by Clyde Mooney
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below),

NEW CONSUMER-DRIVEN DRINKS FROM LION

Posted on May 27th, 2020 by Clyde Mooney
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a