Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours.
Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve, the gluten-free beverage is pitched as a great choice for those looking for a lighter option than wine or beer.
The ready-to-drink mix contains Smirnoff No.21 Premium Vodka, sparkling water, and a hint of three natural fruit flavours – Natural Lime, Raspberry Rosé and Passionfruit – for a clean, crisp, and fresh serve.
ABV of 5.0 per cent, the 250ml can holds one standard drink, best served chilled and over ice in a glass.
Diageo has already seen success with the product overseas, and launches in Australia on the wave of exponential growth in the alcoholic Seltzer market globally.
Linda Wellington, Smirnoff marketing manager, says the brand has a long-standing reputation as an innovator.
“After watching the Seltzer trend soar globally, and with the success of our launches in the US, UK, Europe and New Zealand, we’re excited to offer Australian consumers a new lighter and low calorie drink in time for summer!”
