Drinks – Alcoholic Archives - Page 9 of 16

MASSIVE AUSTRALIAN JOHNNIE WALKER CAMPAIGN TAKES ‘THE NEXT STEP’

Posted on March 26th, 2018 by Clyde Mooney

Diageo has launched its biggest national brand campaign for a decade, cementing the lucrative Scotch market with an evolution of the iconic Keep Walking and what that means in Australia in 2018. Whiskey and Scotch in particular are growing categories

CUB LASHED FOR PICKING ON REDHEADS

Posted on March 23rd, 2018 by Clyde Mooney

Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad

RISQUÉ ABSOLUT CAMPAIGN BOASTS ‘NOTHING TO HIDE’

Posted on February 7th, 2018 by Clyde Mooney

The battle of the brands in vodka has spawned a brilliantly cheeky new campaign by stalwart Absolut, taking the purity of the spirit to new frozen Swedish heights in naturalism. In a shameless yet hilarious and self-deprecating stab at themselves,

PIMMS ON TAP HITS THE SPOT IN SYDNEY PUBS

Posted on February 5th, 2018 by Clyde Mooney

Tapping into consumer insights, Diageo has begun trialling draught options of some of its well-known spirits brands, and Sydney hotels are enjoying the success of the pioneering Pimms on Tap. The global drinks company pays close attention to the ever-evolving

GABS HOTTEST 100 CRAFT BEERS 2018: NEW AND TRENDING

Posted on January 29th, 2018 by Clyde Mooney

Back for its tenth big year, the Great Australian Beer SpecTAPular (GABS) Hottest 100 Aussie Craft Beers list was released over the Australia Day weekend. (full list below) Saturday saw over 45 events held around the country, with patrons partaking

DIAGEO 20TH ANNIVERSARY: STILL INNOVATING

Posted on December 20th, 2017 by Clyde Mooney

This week Diageo – one of the largest and most progressive drinks companies – celebrated two decades since its inception, and the eve of further innovation. The publicly listed company (plc) Diageo was created in 1997 from the merger of

MINIMUM PRICE FOR STANDARD DRINKS TO TARGET CHEAP TAKEAWAY BOOZE

Posted on November 17th, 2017 by Clyde Mooney

Scotland is set to become the first country to introduce a ‘Minimum Unit Price’ (MUP) on all booze, currently being considered in Australia, in an attempt to curb irresponsible drinking and public health detriment. Authorities in Scotland have now cleared

WORLD’S MOST CONSUMED SPIRIT AUSSIE BARTENDER COMP

Posted on October 11th, 2017 by Clyde Mooney

The leading brand of the world’s most consumed spirit is looking for Australian bartenders to enter this year’s Enter The Dragon ‘Cocktail Combat Competition’. Baijiu (pronounced “Bye-Joe”) is a traditional Chinese alcoholic drink that is its own category, like rum

A LITTLE KNOWLEDGE IS A DANGEROUS THING

Posted on September 18th, 2017 by Clyde Mooney

In a world where beer is no longer simple, people serving it must know something of what they're doing. Acclaimed brewer Neal Cameron offers insight into insight. We’re big on education in Australia. We are in the top ten

CONSUMER INSIGHT: 2017 CRAFT BEER SURVEY

Posted on September 1st, 2017 by Clyde Mooney

The Beer Cartel has released the 2017 Australian Craft Beer Survey, offering insight into the motivations and factors influencing drinkers in the ever-growing category. The Survey is stated as the most comprehensive publicly available study ever undertaken with Australian craft