Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to “vilify” people with red hair. The Advertising Standards Bureau received many complaints after the ad aired on TV, encouraging Australians to “stop the spread of the ginger gene”. (below) The […]
The battle of the brands in vodka has spawned a brilliantly cheeky new campaign by stalwart Absolut, taking the purity of the spirit to new frozen Swedish heights in naturalism. In a shameless yet hilarious and self-deprecating stab at themselves, Absolut has released a short video (below) presented as an employee induction film, where the
RISQUÉ ABSOLUT CAMPAIGN BOASTS ‘NOTHING TO HIDE’ Read More »
Tapping into consumer insights, Diageo has begun trialling draught options of some of its well-known spirits brands, and Sydney hotels are enjoying the success of the pioneering Pimms on Tap. The global drinks company pays close attention to the ever-evolving desires of consumers, and how this affects both choices of alcoholic beverage and occasion. As
Back for its tenth big year, the Great Australian Beer SpecTAPular (GABS) Hottest 100 Aussie Craft Beers list was released over the Australia Day weekend. (full list below) Saturday saw over 45 events held around the country, with patrons partaking and counting down the now legendary list, which provides a powerful annual snapshot of the
GABS HOTTEST 100 CRAFT BEERS 2018: NEW AND TRENDING Read More »
This week Diageo – one of the largest and most progressive drinks companies – celebrated two decades since its inception, and the eve of further innovation. The publicly listed company (plc) Diageo was created in 1997 from the merger of Grand Metropolitan plc and Guinness plc. Since then its share price has increased 340 per
Scotland is set to become the first country to introduce a ‘Minimum Unit Price’ (MUP) on all booze, currently being considered in Australia, in an attempt to curb irresponsible drinking and public health detriment. Authorities in Scotland have now cleared legal hurdles slowing progress of the legislation, first mooted in 2012, paving the way for
MINIMUM PRICE FOR STANDARD DRINKS TO TARGET CHEAP TAKEAWAY BOOZE Read More »
The leading brand of the world’s most consumed spirit is looking for Australian bartenders to enter this year’s Enter The Dragon ‘Cocktail Combat Competition’. Baijiu (pronounced “Bye-Joe”) is a traditional Chinese alcoholic drink that is its own category, like rum or whisky. While not widely drunk in Australia, it is in fact the highest consumed
WORLD’S MOST CONSUMED SPIRIT AUSSIE BARTENDER COMP Read More »
In a world where beer is no longer simple, people serving it must know something of what they’re doing. Acclaimed brewer Neal Cameron offers insight into insight. We’re big on education in Australia. We are in the top ten most educated countries in the world. And until successive governments savagely degraded our TAFE system,
The Beer Cartel has released the 2017 Australian Craft Beer Survey, offering insight into the motivations and factors influencing drinkers in the ever-growing category. The Survey is stated as the most comprehensive publicly available study ever undertaken with Australian craft beer drinkers, and has found the majority care about the ownership of the operation, overwhelmingly
The Institute of Beer’s Neal Cameron continues his series on the business of (good) beer, with the importance of the vessel of the brew. This follows his doctrines: Beers Ain’t Beers Beer is Just Like Milk What Lurks Below, and How to pour the perfect beer Spend a moment thinking about what goes into
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