Asahi is releasing an innovative new campaign for Asahi Super Dry aiming to tap the discerning beer drinker’s appreciation for discovery and exploration. The ‘Enter Asahi’ campaign seeks to break through to premium beer drinkers, recognising it needs to follow consumer prompts to shine above the typical brand messages based on premium ingredients or mateship. […]
Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering free VB tattoos for the most loyal. The famously ‘Big Cold Beer’ was the brainchild of one Thomas Aitken, founder and head brewer of Victoria Brewery, who decided in 1954
CUB is launching a new campaign and refined brand image for Carlton Dry, urging drinkers to ‘Be like the Beer’ in a complicated world. Carlton & United Breweries (CUB) is addressing what it sees as gaps in the market, including strategically positioning Carlton Dry as a unisex option for beer drinkers. The brand reports its
CUB PUSH ‘EASY’ WITH CD’S ‘BE LIKE THE BEER’ CAMPAIGN Read More »
Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to significance through the pioneering TV drama, with series seven heralding their unbridled onslaught. The pending
Cider Australia has launched a world-first trust mark for craft ciders to educate consumers and help them make more informed purchasing decisions. Less than 15 per cent of ciders in Australia are craft ciders made with 100 per cent Australian-grown fruit, and labelling laws make it difficult to identify from where fruit in a cider
Coopers has responded to consumer demand with the release of the new Coopers Dry. The product is an entirely new beer, made with an extended low-temperature process and developed to meet the growing public demand for this style of lager. “Dry or low carb beers currently represent more than 15 per cent of the total
Australia’s oldest craft brewery – the Lord Nelson Hotel – is proving it is not too old to learn new tricks, expanding its award-winning line-up with an Asian-style beer inspired by spices and sugar. Grounded in the heart of The Rocks, the Lord Nelson is one of Sydney’s oldest pubs, believed to be the oldest
The world’s largest privately held spirits company will assume distribution of the world’s top-selling ultra-premium tequila from 1 August, following Bacardi-Martini’s acquisition of Patrón Spirits International AG. Patrón is accredited with a major role in lifting the status and versatility of tequila, largely through its stoic global brand investment and reputation for quality, using the
Lion has expanded on successes in Australia with the outright purchase of leading London craft brewer Fourpure. The craft beer market in the UK is one of the largest and fastest-growing in the world, currently representing around five per cent of global volume. Founded in 2013 by brothers Daniel and Thomas Lowe, Fourpure is one
Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward. The sustained consumer interest in the craft beer phenomenon suggests it is here to stay, and more stalwart suburban locals are finding a place for boutique beers out of their taps. Pubs and bars in the inner west and CBD are
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