Building on its sponsorship and the launch of the 2017 NRL season, Diageo has launched a massive campaign to consolidate market share of the “unmistakable” Bundaberg Rum. The major new brand campaign for Bundy is the biggest in a decade, set to see $20 million in media spend over the next 18 months. It kick-started […]
ASX-listed Victorian brewer Broo (BEE) has bolstered both production and craft credentials with its acquisition of the beloved Mildura Brewery and its beers. Established in 2004 by Don Carrazza, Mildura Brewery is a small beer production and brewery pub business in the Victorian town of Mildura. Broo listed on the Australian stock exchange last October,
The GABS Hottest 100 Aussie Craft Beers for 2017 has been announced, with what has become the barometer for the industry in Australia again getting even more votes and beers. Over 1600 brews were in contention for this year’s list, including 21 brand new beers made for the first time in 2016, and an impressive
GABS HOTTEST 100 AUSSIE CRAFT BEERS 2017 ANNOUNCED Read More »
Old hands Daryl “Quickdraw” MacGraw and master brewer Bruce Peachey have teamed up to create their next big beer with Qbrew – and a little help from budding brewer Arthur Laundy. Peachey was one of the acclaimed brewers of Lion Nathan, where he first met MacGraw. He became the brains behind the sensation that was
BLUETONGUE BOYS PEACHEY AND MACGRAW ON QUICKDRAW Read More »
Carlton & United Breweries continues its strategic approach to the shifting beer market, with Carlton Pale Ale the latest targeted release into pubs to leverage off insights and a big name brand. Carlton Draught remains the top-selling keg beer in the country, reportedly making up one in four taps nationally. It is also third-highest selling
CUB TAPPING CONSUMER INSIGHTS WITH DRAUGHT-ONLY CARLTON PALE Read More »
The passion for crafted beers has bred another entrant to a tasty market, with Sauce Brewing Co launching last Friday in the Good Beer Company’s Dove & Olive. Sauce is the inspiration of former corporate professional Mike Clarke, who has enthusiastically home-brewed for years before ditching the office to launch the brand. Passionate about quality
DOVE & OLIVE INTRODUCES SAUCY NEW BEER TO MARKET Read More »
Lion has made another move into boutique brewing, partnering with Eumundi’s Imperial Hotel to revive one of Australia’s original craft beer brands. Brewing engineer and developer John Lynch assembled investors for a new brewery in the Eumundi region, just north of the Sunshine Coast. The venture purchased the Imperial Hotel and installed a brewery, which
Amid the flood of ultra-modern, ground-breaking boutique beers entering the market, Australian entrepreneur Toney Fitzgerald is reviving a long-forgotten brand from Australia’s colonial past. Boasting business savvy and grit but little or no knowledge of making beer, Fitzgerald enlisted acclaimed brewer and judge of fine brews Neal Cameron, who spoke with PubTIC about the hops
Coopers is releasing its second draught-only seasonal brew of 2016, shoring its credentials as Australia’s original craft beer. The new amber ale varietal is a step away from traditional Coopers beers, but cloaked in the legendary brewers’ shroud of history with the title of ‘Family Secrets Amber Ale’. This ‘Secret’ is based around a Coopers
COOPERS NOD TO HOTEL ORIGINS WITH ‘FAMILY SECRET’ AMBER Read More »
The world’s oldest and most influential tequila is partnering with perhaps the world’s oldest and most influential rock band, in celebration of their initial coupling 44 years ago. Jose Maria Guadalupe de Cuervo founded Joce Cuervo Tequila back in 1795, and is attributed with being the creator of what we now know as tequila –
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