Lion

AB INBEV SET TO SWALLOW WORLD’S SECOND-LARGEST BREWER

Posted on October 14th, 2015 by Clyde Mooney
The merger & acquisition juggernaut rolls on, with SABMiller’s board accepting AB InBev’s juicy cash offer upon condition of a multi-billion-dollar failure fee. The second-largest brewer in the world (by revenue) is the product of British-based South African Breweries, established

STAR OF BELGIAN BEER TWEAKS ITS PREMIUM

Posted on October 14th, 2015 by Clyde Mooney
The world’s biggest Belgian beer brand is reinforcing its pedigree and premium image with a new global design and nod to its 600-year heritage. Launched in 1926, Stella Artois was named after the Christmas Star and has always associated itself

JAMES SQUIRE RELEASES ON-TREND ALE FOR SUMMER

Posted on October 2nd, 2015 by Clyde Mooney
The category-leading James Squire has released a new beer in time for summer, tapping into ongoing data on the ever-growing popularity of craft beer. The James Squire Summer Ale “The Swindler”, produced by Lion’s Malt Shovel Brewery, continues the brand’s

LION COOKS UP ANOTHER BEER PROMOTION

Posted on August 26th, 2015 by Clyde Mooney
Brewing giant Lion is further blurring the lines between traditional mainstream brews and the crafty, foodie revolution, releasing a beer-focused cookbook for the man “keen to impress”. Partnering with Random House Australia, Tooheys is promoting the Tooheys Cooking Handbook, with

LION PIONEERING “TRUTH” TO MEET BEER CONSUMER DEMAND

Posted on August 12th, 2015 by Clyde Mooney
Leading brewer Lion is tapping into consumer trends – today launching a new labelling and education campaign to inform drinkers of the nutritional “truth” about beer. The campaign is stage one in Lion’s broader “Beer the Beautiful Truth” initiative, bringing

LION CUSTOMER PORTAL FOR THE INFORMATION AGE

Posted on July 27th, 2015 by Clyde Mooney
Drinks giant Lion is ready to do business 24/7 with a new online information and ordering portal for its trade customers. Originally launched in 2012, the new-look version now includes product and events data and sales practise, and active customer

AUSTRALIA’S FIRST PALE ALE MID: GOLD

Posted on July 22nd, 2015 by Clyde Mooney
Australia’s favourite mid-strength beer has taken a pioneering step, to service Australia’s fastest-growing beer category. [caption id="attachment_3106" align="alignright" width="475"] XXXX brewer, Anthony Clem[/caption] XXXX Gold Pale Ale offers the XXXX Gold “more flavour than you’d expect from a mid-strength” while

KEYSTONE’S NEWTOWN SERVES UP ANOTHER CIDER FAIR

Posted on April 10th, 2015 by Clyde Mooney
The Newtown Hotel is running its second annual cider festival this weekend, as crafty drinkers continue to lap up the growing category. Located in the highly gentrified and almost dangerously hipster inner-Sydney suburb of Newtown, the eponymous hotel stands on