Get more engagement from your Facebook fans

By Grant Shepherd One of the biggest complaints people have about social media, in particular Facebook, is how often things change. Whether it’s a new design that changes the look and feel of the site, or new functionality, it’s hard

Think Instagram isn’t important? Think again

By Grant Shepherd A picture is worth a thousand words. This old adage has never been more relevant than today, especially when it comes to social media. It has been proven in many studies that no matter what the platform,

Check out the check-in

By Grant Shepherd When thinking about social media for a small business, it’s easy to get intimidated by the incredible number of options available. Many businesses also feel they just don’t have the time to maintain their social media sites

The Plus side of Google

By Grant Shepherd When it comes to the major social networking sites, most businesses only bother with the big two: Facebook and Twitter. This is a reasonable strategy as they are the most popular and therefore your posts or tweets

Giving your customers a voice

When social media first arrived on our computers and smartphones it was purely a form of self-promotion. Facebook pages were inundated with posts about what your friend just ate for breakfast, or how terrible that movie was. But things have

Why Social Media matters

By Grant Shepherd It’s easy for a small business to think that a social media presence isn’t important. For someone unfamiliar with the subject, it’s hard to comprehend how a “hashtag” (#) could reach thousands of people in a second,