A survey of the opinions of Australian beer drinkers demonstrates the complexities of consumer preferences – especially in a highly competitive market, such as beer. The study was by international research firm YouGov, which aims to produce insights around consumer brand perception and purchasing behaviour, using measures of Value and Quality. Its recent focus on […]
Kahlua continues its success in hotels with the Espresso Martini on tap, celebrating throughout April with special-price #KahlúaHour cocktails pouring on Friday nights in venues across Australia. The #KahlúaHour promotion kicked off Friday night, inviting lovers of espresso martinis to band together to lament the dying of the light, as NSW, Victoria and South Australia
A cache of stock from floundering liquor wholesaler Fernbrew P/L is being put to auction through Pickles, offering $4 million of craft beer, spirits, RTDs, champagne and more. In early February the ABC reported on the fate and failings of Fernbrew, after administrators were appointed 30 January, with the Australian Tax Office (ATO) said to
In time for the biggest day on the Irish calendar, American whiskey stalwart Brown-Forman has joined with Emerald-Isle doyens the Conyngham family to launch Slane Irish Whiskey. The Conyngham family are founders of Slane Castle Irish Whiskey, led by father Henry Conyngham and son Alex. Brown-Forman acquired Slane Castle Irish Whiskey Company in 2016. Slane
Manly Spirits Co. has teamed up with fellow peninsula producer Seven Miles to create an artisan coffee liqueur that literally captures the essence of the northern beaches. As the espresso martini continues to be one of Australia’s most popular cocktails, Blackfin cold brew coffee liqueur embodies “pleasures of life to the max” while showcasing “profound
Lion is again moving with the times with its release of the gluten-free Hahn Ultra Crisp, tapping another market with another Hahn variant. Launched this week, Ultra Crisp is a carefully crafted full-strength (4.2 per cent ABV) beer with lower carbs, no preservatives, and ingredients that are naturally gluten-free. It was created using a ground-breaking
HAHN ULTRA CRISP CONTINUES INNOVATION IN A TOUGH MARKET Read More »
The Great Australian Beer SpecTAPular (GABS) rolled out again this week, in its eleventh year, offering record insight into the ever-evolving tastes in the thriving Australian craft beer scene. On Sunday (27 January) beer connoisseurs counted down the nation’s favourites of 2018, according to 155,000 votes from a record 31,000 people. Cutting through a field
Beam Suntory has revealed its latest cheeky Canadian Club & Dry ad, furthering the alternative to beer concept by asking ‘Who made Beer the Boss of Summer?’. Capitalising on Australia’s penchant for dark spirits, while challenging perceptions around how they are consumed and enjoyed, Canadian Club has found considerable success with the continuing ‘Over Beer?’
Diageo has released the sixth instalment of its Johnnie Walker Blue Label limited-edition series, recognising 2019 as the Year of the Pig. Chinese New Year begins with the new moon after 21 January, and 2019 will see this on 5 February, ushering in the Pig as the year’s animal of the zodiac. The pig is
Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders and driving premiumisation in the category to become the top seller in the style in
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