Drinks Cider

CCA GOES LONG AND SWEDISH

Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders and driving premiumisation in the category to become the top seller in the style in […]

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REKORDERLIG BREAKS NEW GROUND WITH MASSIVE GLOBAL CAMPAIGN

The brand that made cider a household name in Australia has launched a massive campaign to reach new heights in the hearts and minds of its primary demographic. Rekorderlig’s “Beautifully Swedish” legacy has evolved again, with a compelling, wordless tribute to Swedish natural beauty, and the quirky Scandinavian sense of humour. [watch video below] Nikki

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CIDER CATEGORY-LEADING REKORDERLIG TALKS ‘OPPORTUNITY’ FOR AUSSIE SUMMER

Category-driving international cider brand Rekorderlig has unveiled summer tactics and on-premise engagement as popularity and ‘opportunity’ continue to grow. Leading the charge in flavoured and experimental cider beverages pronounced on-trend at the recent Cider Awards, the ‘Beautifully Swedish’ brand has delved further into innovative cider-based cocktail and punch recipes. Over the last two years, this

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CIDER IN STYLE: ASSOCIATION BIBLE AS ENTRIES OPEN

Cider Australia has released its style-guide resource, and opened to entries for its 2015 Awards. Anticipating a record number of local and international entries for Awards in the booming category, the national representative of cider and perry growers and producers has created a comprehensive guide for the benefit of producers, sellers and drinkers. (download below)

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QUARRYMANS HOTEL RUNNING SECOND ANNUAL CIDER FESTIVAL

In just over a week, Sydney craft mecca The Quarrymans will host its second annual Craft Cider Festival, featuring an all-star line-up. Taking place Saturday, 14 March, Australian breweries such as Young Henry’s, Prickly Moses, Australian Brewery, Batlow Cider and Bilpin Cider will have stalls to showcase their drinks in the country’s fastest-growing category. Complementing

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