The world’s oldest and most influential tequila is partnering with perhaps the world’s oldest and most influential rock band, in celebration of their initial coupling 44 years ago. Jose Maria Guadalupe de Cuervo founded Joce Cuervo Tequila back in 1795, and is attributed with being the creator of what we now know as tequila – […]
Beam Suntory premium whiskies Jim Beam Black and Knob Creek Rye have each taken Trophy honours at the 2016 International Wine & Spirit Competition, in London. The International Wine & Spirit Competition (IWSC) has been operating for 47 years, and pits the world’s best expressions against each other in a ruthless double-blind and analysis test.
Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the world’s largest bourbon brand has reinvigorated its bottles – to align the visuals with its
JIM BEAM MAKES MORE HISTORY WITH NEW ‘PREMIUM’ BOTTLES Read More »
The progressive drinks giant that is Beam Suntory with Coca-Cola Amatil has announced Jim Beam Double Oak as part of its permanent line-up and push on ‘super-premium’ bourbon. Beam and Suntory teamed up in 2014 to create a new force in American and Japanese bourbon and whisky. Last year Beam Suntory inked a deal for
WORLD’S BIGGEST BOURBON PUSHES PREMIUM WITH DOUBLE OAK Read More »
The Australian Beer Company is tapping consumer preferences for artisan products with cultural provenance, releasing its new and limited edition ‘Beyond the Black Stump’ range of craft beers. Crafted to evoke drinkers’ imagination and celebrate Australian native ingredients, brewers were asked to design beers ‘beyond the black stump’ – representing the point beyond established civilisation.
NEW AUSTRALIAN BEER CO CRAFT RANGE GOES ‘BEYOND’ Read More »
Australia’s only listed brewer is rolling out its new national craft beer on-premise focus, after reducing its commitment to brew for Woolworths and winning the AIBA top award. Based in Western Australia, the ASX-listed Gage Roads Brewing (GRB) has brewed big success making high-volume beers under contract for Pinnacle Liquor Group P/L – a subsidiary
SHIFTING MARKET AND BIG AIBA WIN SEES ASX-LISTED BREWERY CHANGE DIRECTION Read More »
The massive UEFA Champions League Final took place recently in Spain, and to celebrate, Heineken invited key Australian clients to a weekend party in Ibiza. Saturday, 28 May saw the culmination of the 61st Champions League for the UEFA (Union of European Football Associations) play out in Madrid, with two teams from that city fighting
DOWN-UNDER CLIENTS FLOWN TO HEINEKEN PARTY CENTRAL IBIZA Read More »
A week out from GABS 2016, Coopers has revealed it will offer up a special edition IPA “inspired the Coopers brewing dynasty”. Brew ‘A’ is based on founder Thomas Cooper’s first ever beer recipe, employing generous amounts of Enigma and Cascade hops said to produce a native bitterness of 60 IBU* at 6.0 ABV. This
James Squire’s The Swindler has just stolen Gold over the weekend, at the World Beer Cup, in Philadelphia. Competing against 6,596 beers by 1,907 breweries, hailing from 55 countries around the globe, The Swindler took the gong for English-style Summer Ale. The Swindler became part of the James Squire regular line-up with its draught release
JAMES SQUIRE’S THE SWINDLER SNATCHES GOLD AT WORLD BEER CUP Read More »
Lion has announced the next stage in its strategy to grow burgeoning brands, with the acquisition of boutique brewery Byron Bay Brewing Co. It is almost a year to the day since Carlton & United Breweries announced it was cutting ties with the NSW North Coast brewery. This came roughly a year after the ACCC
LION ADDS TO CRAFT PORTFOLIO WITH BYRON ACQUISITION Read More »
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