A week out from GABS 2016, Coopers has revealed it will offer up a special edition IPA “inspired the Coopers brewing dynasty”.
Brew ‘A’ is based on founder Thomas Cooper’s first ever beer recipe, employing generous amounts of Enigma and Cascade hops said to produce a native bitterness of 60 IBU* at 6.0 ABV. This is balanced by rich fruit flavours and a malty biscuit aftertaste.
It will be available in 50L kegs only, in a limited run of just 75,000 litres (around 1,500 kegs), which the company offers is a reward to its loyal pub customers.
Venues that order and stock the special brew will receive a “Social Media Tool Kit” to customise marketing to alert thirsty craft devotees to its location. A special “beer finder” will also highlight all venues carrying Brew ‘A’.
The Great Australian Beer SpecTAPular (GABS) hits Melbourne 20-21 May, and Sydney 27-28 May, and will see the debut of Brew ‘A’ ahead of short-term national distribution.
*IBU: International Bitterness Units
