A week out from GABS 2016, Coopers has revealed it will offer up a special edition IPA “inspired the Coopers brewing dynasty”.

IPA TP Front_thb2Brew ‘A’ is based on founder Thomas Cooper’s first ever beer recipe, employing generous amounts of Enigma and Cascade hops said to produce a native bitterness of 60 IBU* at 6.0 ABV. This is balanced by rich fruit flavours and a malty biscuit aftertaste.

It will be available in 50L kegs only, in a limited run of just 75,000 litres (around 1,500 kegs), which the company offers is a reward to its loyal pub customers.

Venues that order and stock the special brew will receive a “Social Media Tool Kit” to customise marketing to alert thirsty craft devotees to its location. A special “beer finder” will also highlight all venues carrying Brew ‘A’.

The Great Australian Beer SpecTAPular (GABS) hits Melbourne 20-21 May, and Sydney 27-28 May, and will see the debut of Brew ‘A’ ahead of short-term national distribution.


*IBU: International Bitterness Units

IPA TP back_LR

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