The world’s oldest and most influential tequila is partnering with perhaps the world’s oldest and most influential rock band, in celebration of their initial coupling 44 years ago.
Jose Maria Guadalupe de Cuervo founded Joce Cuervo Tequila back in 1795, and is attributed with being the creator of what we now know as tequila – made from fermented Agave cactus.
The iconic staple drink has become the most recognised and awarded brand of tequila in licensed venues around the world, and sparked inspiration for some now similarly iconic cocktails.
Back in 1972, on the eve of the Rolling Stone’s North American tour, a bartender in San Francisco’s The Trident Bar gave the band a round of Tequila Sunrises, made with Jose Cuervo Especial Silver.
It reputedly became the cocktail of choice for the 48-performance 32-city journey across the USA, which became known as the Tequila Sunrise tour.
Over 200 years since it was founded, the now tenth generation of the Cuervo family continue to operate the global brand, which has released its special edition The Rolling Stones Tour Pick, being commemorative bottles of Jose Cuervo Especial Silver, the family’s blue agave recipe, and Jose Cuervo Tradicional Silver, the 100 per cent blue agave tequila.
Jose Cuervo is produced in the Mexican town of Tequila, Jalisco. IWSR reports it is the No.1 selling tequila globally.
Legend has it that in 1938, a bartender at Tail O’ the Cock in Los Angeles noticed a pretty lady at the bar one night, and then again another night.
The third time he saw her, wanting to make a drink to impress her, he grabbed the Cuervo, added a touch of sweet – like her – and the rest is history.
The original recipe:
1 1/2 oz White Cuervo Tequila
1/2 oz Triple Sec
1 oz Fresh Lime Juice.
Shake well and serve in a salt-rimmed glass.