The Plus side of Google

By Grant Shepherd When it comes to the major social networking sites, most businesses only bother with the big two: Facebook and Twitter. This is a reasonable strategy as they are the most popular and therefore your posts or tweets

Giving your customers a voice

When social media first arrived on our computers and smartphones it was purely a form of self-promotion. Facebook pages were inundated with posts about what your friend just ate for breakfast, or how terrible that movie was. But things have

Why Social Media matters

By Grant Shepherd It’s easy for a small business to think that a social media presence isn’t important. For someone unfamiliar with the subject, it’s hard to comprehend how a “hashtag” (#) could reach thousands of people in a second,