Product releases

‘BREW & A’ BRINGS MORE THIRST-QUENCHING ANSWERS FOR CONSUMERS

Lion has released the next instalment of its ‘Beer the Beautiful Truth’ education campaign, with an expert panel answering questions in ‘Brew & A’. Beer the Beautiful Truth (BTBT) has sought to educate consumers around common misconceptions, such as the make-up and sugar content of Australia’s most popular alcoholic beverage. The latest instalment of the […]

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LION ‘TRUTH’ CAMPAIGN EDUCATING PATRONS ON BEER

Lion continues to combat negative public perceptions around beer, with stage two of its ‘Beautiful Truth’ campaign focused on the absence of sugar and preservatives. It results from Galaxy research that showed 70 per cent of Australians want to know the sugar content of alcoholic beverages, and (incorrectly) believe Lion beers contain preservatives. Stressing that

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