Product releases

LION ‘TRUTH’ CAMPAIGN EDUCATING PATRONS ON BEER

Lion continues to combat negative public perceptions around beer, with stage two of its ‘Beautiful Truth’ campaign focused on the absence of sugar and preservatives. It results from Galaxy research that showed 70 per cent of Australians want to know the sugar content of alcoholic beverages, and (incorrectly) believe Lion beers contain preservatives. Stressing that

LION ‘TRUTH’ CAMPAIGN EDUCATING PATRONS ON BEER Read More »

Scroll to Top