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LION ‘TRUTH’ CAMPAIGN EDUCATING PATRONS ON BEER

Lion continues to combat negative public perceptions around beer, with stage two of its ‘Beautiful Truth’ campaign focused on the absence of sugar and preservatives. It results from Galaxy research that showed 70 per cent of Australians want to know the sugar content of alcoholic beverages, and (incorrectly) believe Lion beers contain preservatives. Stressing that

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BIG BREWER BUILDS ‘BEER PLATFORMS’ AND NEW ON-PREM APPROACH

Lion is hunting its “biggest areas of opportunity” through a new global role and dedicated positions. PubTIC asked the big brewer how this will affect pubs around Australia. Following Matt Tapper’s recent appointment to the new role of managing director – global markets, dedicated leadership roles have been created to more effectively market in the

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AB INBEV SET TO SWALLOW WORLD’S SECOND-LARGEST BREWER

The merger & acquisition juggernaut rolls on, with SABMiller’s board accepting AB InBev’s juicy cash offer upon condition of a multi-billion-dollar failure fee. The second-largest brewer in the world (by revenue) is the product of British-based South African Breweries, established in 1895, and American giant Miller Brewing, which SAB acquired in 2002. The last few

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FUTURE CLEAR FOR DRAFT BEER

Western Australia’s drink delivery wizards Streamline Beverages have pioneered another innovation for the premium-thirsty public, further enhancing the “theatre of draft”. Streamline’s Op Tik dispenser features a windowed reservoir that offers patrons a visual reference to the craft beer or other beverage in that line. It was designed in Australia by Streamline, specifically for venues

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LION COOKS UP ANOTHER BEER PROMOTION

Brewing giant Lion is further blurring the lines between traditional mainstream brews and the crafty, foodie revolution, releasing a beer-focused cookbook for the man “keen to impress”. Partnering with Random House Australia, Tooheys is promoting the Tooheys Cooking Handbook, with inviting imagery and 80 recipes celebrating beers from the iconic brand’s range. In the spirit

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