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PUB PAYMENTS TECHNOLOGY ROLLED OUT TO VENUES

An Australia-based tech company with backing by some of the country’s biggest brands has boldly rolled out thousands of new ‘on-premise redemption’ and ‘prepaid product’ terminals in pubs. Pubs across Australia have or will receive a welcome kit from ‘Pub Payments’, containing a plug-and-play terminal providing everything they need to begin selling a range of […]

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ACCC INVOLVEMENT IN BIG BEER BATTLES CONTINUES

Following a positive ruling on Australia’s part in the beer global mega-merger, the Australian Competition & Consumer Commission (ACCC) is still unhappy about tap contracts and craft brewers. Last month the ACCC gave the green light to a $145 billion merger between Anheuser-Busch InBev and SABMiller, despite significant effects on competition in Australia. The takeover

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‘BREW & A’ BRINGS MORE THIRST-QUENCHING ANSWERS FOR CONSUMERS

Lion has released the next instalment of its ‘Beer the Beautiful Truth’ education campaign, with an expert panel answering questions in ‘Brew & A’. Beer the Beautiful Truth (BTBT) has sought to educate consumers around common misconceptions, such as the make-up and sugar content of Australia’s most popular alcoholic beverage. The latest instalment of the

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WEST END EXPANSION GROWS LION VERSATILITY

Lion’s West End Brewery has undertaken a major two-year expansion of the landmark site, bringing big production increases and a shining commemoration to the brewery’s history. The $70 million investment into South Australian beer and cider production was officially unveiled Monday by South Australian Premier, the Honourable Jay Weatherill, and West End Brewery director, Idris

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LION ‘TRUTH’ CAMPAIGN EDUCATING PATRONS ON BEER

Lion continues to combat negative public perceptions around beer, with stage two of its ‘Beautiful Truth’ campaign focused on the absence of sugar and preservatives. It results from Galaxy research that showed 70 per cent of Australians want to know the sugar content of alcoholic beverages, and (incorrectly) believe Lion beers contain preservatives. Stressing that

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BIG BREWER BUILDS ‘BEER PLATFORMS’ AND NEW ON-PREM APPROACH

Lion is hunting its “biggest areas of opportunity” through a new global role and dedicated positions. PubTIC asked the big brewer how this will affect pubs around Australia. Following Matt Tapper’s recent appointment to the new role of managing director – global markets, dedicated leadership roles have been created to more effectively market in the

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AB INBEV SET TO SWALLOW WORLD’S SECOND-LARGEST BREWER

The merger & acquisition juggernaut rolls on, with SABMiller’s board accepting AB InBev’s juicy cash offer upon condition of a multi-billion-dollar failure fee. The second-largest brewer in the world (by revenue) is the product of British-based South African Breweries, established in 1895, and American giant Miller Brewing, which SAB acquired in 2002. The last few

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