Lion has released the next instalment of its ‘Beer the Beautiful Truth’ education campaign, with an expert panel answering questions in ‘Brew & A’. Beer the Beautiful Truth (BTBT) has sought to educate consumers around common misconceptions, such as the make-up and sugar content of Australia’s most popular alcoholic beverage. The latest instalment of the […]
‘BREW & A’ BRINGS MORE THIRST-QUENCHING ANSWERS FOR CONSUMERS Read More »
Lion’s West End Brewery has undertaken a major two-year expansion of the landmark site, bringing big production increases and a shining commemoration to the brewery’s history. The $70 million investment into South Australian beer and cider production was officially unveiled Monday by South Australian Premier, the Honourable Jay Weatherill, and West End Brewery director, Idris
Carlton & United Breweries is championing the pub with a national pub tour for lucky patrons, aboard the Carlton Draught custom jet. The Carlton Draught Pub Plane launched in a high-profile event in Melbourne today, taking guests on an exclusive one hour flight over the capital, in a private jet decked out with Carlton’s Brewery
CUB LAUNCHES ‘PUB PLANE’ TO CHAMPION DRAUGHT AND PUBS Read More »
Lion continues to combat negative public perceptions around beer, with stage two of its ‘Beautiful Truth’ campaign focused on the absence of sugar and preservatives. It results from Galaxy research that showed 70 per cent of Australians want to know the sugar content of alcoholic beverages, and (incorrectly) believe Lion beers contain preservatives. Stressing that
Sydney’s Australian Brewery (AB) is getting closer to its goal to be Australia’s internationally recognised craft beer brand, with big success and exports in 2015 and even more slated for 2016. Located in Rouse Hill, the Brewery forms part of the large format Australian Hotel & Brewery, which has become a family hub in the
Sydney-based company Flat is fixing wobbly tables around the world, and the development of a wooden table and base brings new technology to old design. Founded in 2004, inventor Tony Pike developed a prototype and product using the ‘Patented Actuator Device’ (PAD), which uses hydraulics to remedy an eternal hospitality problem: wobbly and misaligned tables.
Lion is hunting its “biggest areas of opportunity” through a new global role and dedicated positions. PubTIC asked the big brewer how this will affect pubs around Australia. Following Matt Tapper’s recent appointment to the new role of managing director – global markets, dedicated leadership roles have been created to more effectively market in the
BIG BREWER BUILDS ‘BEER PLATFORMS’ AND NEW ON-PREM APPROACH Read More »
The merger & acquisition juggernaut rolls on, with SABMiller’s board accepting AB InBev’s juicy cash offer upon condition of a multi-billion-dollar failure fee. The second-largest brewer in the world (by revenue) is the product of British-based South African Breweries, established in 1895, and American giant Miller Brewing, which SAB acquired in 2002. The last few
AB INBEV SET TO SWALLOW WORLD’S SECOND-LARGEST BREWER Read More »
Western Australia’s drink delivery wizards Streamline Beverages have pioneered another innovation for the premium-thirsty public, further enhancing the “theatre of draft”. Streamline’s Op Tik dispenser features a windowed reservoir that offers patrons a visual reference to the craft beer or other beverage in that line. It was designed in Australia by Streamline, specifically for venues
The news has emerged the world’s largest brewer plans to attempt a takeover of giant SABMiller, which could see it control 30 per cent of global beer volume. American behemoth Anheuser-Busch InBev (AB InBev) is gearing up for a bid on the South African-based brewer that could top US$100 billion. SABMiller, which purchased Australia’s Foster’s
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