Perth’s Feral Brewing has shown why it is one of Australia’s leading craft beers by releasing a video – representing everything about the Feral brand bar the wet stuff. The family-owned independent brewery was founded in 2002, vowing to be “uncompromising, untamed and downright unapologetic”. Its signature Hop Hog has become one of the most […]
FERAL BRAND GOES WHOLE HOG ON STUNNING SHORT FILM Read More »
All fans of NSW regional experiences are being invited to upload pictures and videos to promote the State’s diversity and hospitality, in a new initiative by Destination NSW. Domestic tourism within Australia continues to grow, aided by the unfavourable international exchange rate. Destination NSW is seeking to capitalise and further promote the attributes of Australia’s
DESTINATION NSW LAUNCHES SEARCH FOR STATE’S BEST Read More »
Pub promoter The Happiest Hour is seeing increasing success with its innovative partnerships with venues and services, pushing the buttons of socially active city-siders. The Happiest Hour (THH) is a smartphone app and website that engages people interested in new experiences and choices through social media and promotions. A relative veteran in the technology sector,
A Melbourne company is harnessing the power of technology to keep pub patrons engaged with the age-old notion of Happy Hour. Beginning as a website, The Happiest Hour (THH) was started by Chris Canty when his favourite pub stopped serving $5 jugs. After ticking along for seven years, it grew into a viable business model
Regional NSW pubs have copped a blow to tourism dollars with the collapse of tourism body Inland NSW Regional Tourism Organisation Incorporated. Inland NSW was formed in 2011 to promote tourism across much of north and western New South Wales, having arisen from a merger between entities from the New England, Riverina, Central and Far
TOURISM BODY COLLAPSE LEAVES REGIONAL PUBS AND BUSINESSES STRANDED Read More »
Kick-starting the party on Wednesday night, Merivale’s latest festival embodies the “decadence” trend as well as the award-winning group’s new centralised and cutting-edge marketing. Late 2015 the Merivale marketing machine launched a new concept, aiming to better even engage its legion of followers and dedicated patrons. Head of Content, Sarah Ranawake, spoke to PubTIC about
ANOTHER MERIVALE ‘MERICLE’ OF MARKETING UNLEASHED Read More »
New research from Roy Morgan cites increasing consumer preference for Australian-made products, and suggests providers would be wise to incorporate this into their message. The questions of ‘where did it originate’ and ‘who owns the business’ are more relevant than ever in Australian society. The Roy Morgan research found 89.2 per cent of Australian consumers
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