In Marketing by Clyde Mooney

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All fans of NSW regional experiences are being invited to upload pictures and videos to promote the State’s diversity and hospitality, in a new initiative by Destination NSW.

Domestic tourism within Australia continues to grow, aided by the unfavourable international exchange rate.

Destination NSW is seeking to capitalise and further promote the attributes of Australia’s most populous State as a fantastic short-break and holiday destination – by those who are already fans, and experts.

The #ILoveNSW campaign is encouraging tourists, locals and businesses to upload the most memorable regional NSW experiences. The best entries will be the heroes of a series of eight short films, striving to showcase “how rich and diverse” NSW can be.

Sandra Chipchase, Destination NSW CEO

“Holidaying locally remains a popular choice for Australians, with regional NSW receiving more than 20.6 million domestic overnight visitors in the year ending 2016, up by 6.8per cent,” explains Destination NSW CEO, Sandra Chipchase.

#ILoveNSW will champion the State’s natural beauty, such as its national parks, pristine beaches and coastline, tourism attractions, including historic homesteads and hotels, “enlightening Indigenous experiences” and immersive art trails, as well as hospitality specialties, such as food and wine, and a calendar of regional events.

The campaign will run until 18 May (2017), and the eight finalists will be announced on 5 June.

The best video contributions can win a Canon prize pack, which includes a Canon EOS M3 Single Lens Kit and a photography tutorial.

Venues and contributors wanting to work with the campaign, go to, or Instagram and Twitter, using the tag #ILoveNSW.

Tilpa pub. Image courtesy Destination NSW

Image courtesy Destination NSW