Marketing

TECH CO. FINDING PATRONS ‘HAPPY’ AT PUBS

Posted on April 22nd, 2016 by Clyde Mooney
A Melbourne company is harnessing the power of technology to keep pub patrons engaged with the age-old notion of Happy Hour. Beginning as a website, The Happiest Hour (THH) was started by Chris Canty when his favourite pub stopped serving

ANOTHER MERIVALE ‘MERICLE’ OF MARKETING UNLEASHED

Posted on February 12th, 2016 by Clyde Mooney
Kick-starting the party on Wednesday night, Merivale’s latest festival embodies the “decadence” trend as well as the award-winning group’s new centralised and cutting-edge marketing. Late 2015 the Merivale marketing machine launched a new concept, aiming to better even engage its

AUSSIE-MADE IS A DRAWCARD FOR PATRONS: RESEARCH

Posted on January 20th, 2016 by Clyde Mooney
New research from Roy Morgan cites increasing consumer preference for Australian-made products, and suggests providers would be wise to incorporate this into their message. The questions of ‘where did it originate’ and ‘who owns the business’ are more relevant than