Promotional Events

CROCODILE DUNDEE PUBLICANS GEARING FOR BIG BIRTHDAY BASH

Almost thirty years ago an Australian box office extravaganza put one unlikely pub in remote north-west Queensland on the international map. The Walkabout Creek Hotel, formerly the Federal Hotel, resides in McKinley, Queensland … a home to just 16 residents that makes most small towns look big. The 1986 movie, which went on to become […]

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DELUXE BEER PUBS TOASTING RISE OF SECTOR ACROSS AUSTRALIA

Albury-grown group Armada Hospitality continues expansion of its successful boutique beer pubs, and has launched a competition to bolster its motto of: great beer – whatever the source. The Beer DeLuxe chain began in Melbourne’s Federation Square in 2012, as the Albury-based group saw opportunity for a ‘deluxe’ beer menu model championing the best in

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SHORT’S AUSTRALIAN HOTEL ALL-AUSSIE BEER FESTIVAL BIGGER THAN EVER

The Australian Heritage Hotel is gearing up for its 11th Annual Australian Beer Festival, showcasing 130 home-grown brews to the craft-thirsty public. The original home of craft beer, the Australian Heritage in The Rocks specialises in Australian beers, ciders and wines, and this year’s festival – taking place 16-18 October – puts crafted brews and

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AUSSIE PUB PATRONS TO BUILD JACK’S BAR WORLD FIRST

Pub backbar staple Jack Daniel’s is celebrating ‘the man’s’ birthday with a crafty promotion to have patrons build brand engagement – and a “Bar that Jack Built”. The world-first totally crowd-sourced bar, built on-tour throughout the promotion, is the 2015 instalment of traditional birthday party “in honour of the legendary craftsman”, whose unrecorded birthday is

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