In celebration of the ABC’s running of the Classic Countdown series, venue entertainment provider Nightlife has produced a Countdown party pack to tune in generations of Aussies.
The pioneering ABC music show Countdown, hosted by Molly Meldrum, aired from late 1974 until mid-1987.
Over 13 weeks from September to December, the national broadcaster is re-running highlight episodes, with early incarnations of future legends, the “soundtrack to an entire generation” and the glitz and glamour of the music world in the 70s and 80s.
Recognising the synergies with pub demographics, Nightlife has partnered with the ABC to provide songs, videos and images to furnish a Countdown party at venues.
The content – free to existing Nightlife venues – features 60 of the best-of-the-best Countdown clips from emerging artists such as Marcia Hines, Skyhooks, and INXS.
“Such awesome content is really going to appeal to punters of a certain age, but there’s that whole appeal of throw-back and yesteryear that all the kids are right into at the moment as well,” suggests Nightlife’s Phil Brown.
“It’s going to be an awesome free hit for venues that want to be involved, because all they need to do is play the playlist and turn it up loud.”
The Countdown party pack includes digital assets, such as videos and photos from the ABC, advertising slides, ‘Did You Know’ trivia slides for digital signage, Facebook images and event template and social media material.
This is the first of several activations Nightlife is planning with the ABC, and venues can benefit from the exposure and hype created by the ABC’s own marketing.
“We’ve loved watching the content in the studio,” says Brown. “Some of those performances, the Madonnas of the world, were really just breaking when they were out here touring.
“The content is just so unique. We genuinely hope that the venues get into it.”
<ABOVE: Johnnie Farnham presenting first ever colour episode of Countdown>