The leading brand of the world’s most consumed spirit is looking for Australian bartenders to enter this year’s Enter The Dragon ‘Cocktail Combat Competition’. Baijiu (pronounced “Bye-Joe”) is a traditional Chinese alcoholic drink that is its own category, like rum or whisky. While not widely drunk in Australia, it is in fact the highest consumed […]
WORLD’S MOST CONSUMED SPIRIT AUSSIE BARTENDER COMP Read More »
The world’s No.1 Irish Whiskey has launched a high-impact campaign throughout the eastern capitals, championing its ‘crafted authenticity’ and claim to being fearless. Pernod-Ricard in Australia has engaged Apparition Media, in association with Vizeum and Posterscope, for a series of striking murals at eight locations across Melbourne, Sydney and Brisbane celebrating Jameson Irish Whiskey. The
Building on its sponsorship and the launch of the 2017 NRL season, Diageo has launched a massive campaign to consolidate market share of the “unmistakable” Bundaberg Rum. The major new brand campaign for Bundy is the biggest in a decade, set to see $20 million in media spend over the next 18 months. It kick-started
The world’s oldest and most influential tequila is partnering with perhaps the world’s oldest and most influential rock band, in celebration of their initial coupling 44 years ago. Jose Maria Guadalupe de Cuervo founded Joce Cuervo Tequila back in 1795, and is attributed with being the creator of what we now know as tequila –
Beam Suntory premium whiskies Jim Beam Black and Knob Creek Rye have each taken Trophy honours at the 2016 International Wine & Spirit Competition, in London. The International Wine & Spirit Competition (IWSC) has been operating for 47 years, and pits the world’s best expressions against each other in a ruthless double-blind and analysis test.
Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the world’s largest bourbon brand has reinvigorated its bottles – to align the visuals with its
JIM BEAM MAKES MORE HISTORY WITH NEW ‘PREMIUM’ BOTTLES Read More »
The progressive drinks giant that is Beam Suntory with Coca-Cola Amatil has announced Jim Beam Double Oak as part of its permanent line-up and push on ‘super-premium’ bourbon. Beam and Suntory teamed up in 2014 to create a new force in American and Japanese bourbon and whisky. Last year Beam Suntory inked a deal for
WORLD’S BIGGEST BOURBON PUSHES PREMIUM WITH DOUBLE OAK Read More »
Four years after discontinuing global production, Diageo has listened to supplier and consumer feedback and is reintroducing its malt-based Johnnie Walker Green label. Produced from a blend of malt whiskies matured for a minimum of 15 years, and no grain-based whiskey, Johnnie Walker Green was scaled back to very limited quantities in 2012. Following a
WHISKY GROWTH SEES JOHNNIE WALKER GREEN BACK ‘BY POPULAR DEMAND’ Read More »
The most influential whisky brand in the world has released the stunning second instalment of its sophisticated ‘Gentlemen’s Wager’ short film commercials, highlighting the value of taking pleasure in life. More than a year since the first film, Johnnie Walker Blue Label’s 11-minute long Gentlemen’s Wager II tells the story of Jude Law and Giancarlo
BIG-BUDGET JOHNNIE WALKER AD INSPIRES PROGRESS THROUGH “JOY” Read More »
Building upon the success of so many craft breweries, Sydney’s first distillery in over a century has opened, and already picked up two top international awards. Intended as a distillery, attached to a trendy place to drink and learn about spirits and distillation, the Archie Rose Distillery Co is a custom-built space in a shed
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