Manly Spirits Co. has teamed up with fellow peninsula producer Seven Miles to create an artisan coffee liqueur that literally captures the essence of the northern beaches. As the espresso martini continues to be one of Australia’s most popular cocktails, Blackfin cold brew coffee liqueur embodies “pleasures of life to the max” while showcasing “profound […]
Beam Suntory has revealed its latest cheeky Canadian Club & Dry ad, furthering the alternative to beer concept by asking ‘Who made Beer the Boss of Summer?’. Capitalising on Australia’s penchant for dark spirits, while challenging perceptions around how they are consumed and enjoyed, Canadian Club has found considerable success with the continuing ‘Over Beer?’
Diageo has released the sixth instalment of its Johnnie Walker Blue Label limited-edition series, recognising 2019 as the Year of the Pig. Chinese New Year begins with the new moon after 21 January, and 2019 will see this on 5 February, ushering in the Pig as the year’s animal of the zodiac. The pig is
Research from the UK finds cocktails are increasingly the drink of choice with a meal and more essential on the drinks menu than ever, as pubs head into summer down under. Cocktails are more popular than they’ve been in some years, in part due to their suitability for social media. Research from leading UK data
Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to significance through the pioneering TV drama, with series seven heralding their unbridled onslaught. The pending
The world’s largest privately held spirits company will assume distribution of the world’s top-selling ultra-premium tequila from 1 August, following Bacardi-Martini’s acquisition of Patrón Spirits International AG. Patrón is accredited with a major role in lifting the status and versatility of tequila, largely through its stoic global brand investment and reputation for quality, using the
Bolstered by the Australian ‘gin revolution’ and constant offers to invest, West Winds Gin has kick-started a crowd-funding campaign to allow fans to literally put their money where their mouth is. Based in Western Australia, West Winds began in 2010, the product of the entrepreneurial curiosity of founder and chief executive, Paul White. The qualified
Diageo has launched its biggest national brand campaign for a decade, cementing the lucrative Scotch market with an evolution of the iconic Keep Walking and what that means in Australia in 2018. Whiskey and Scotch in particular are growing categories in Australia. Johnnie Walker is the #1 selling Scotch both here and globally, and Black
MASSIVE AUSTRALIAN JOHNNIE WALKER CAMPAIGN TAKES ‘THE NEXT STEP’ Read More »
The battle of the brands in vodka has spawned a brilliantly cheeky new campaign by stalwart Absolut, taking the purity of the spirit to new frozen Swedish heights in naturalism. In a shameless yet hilarious and self-deprecating stab at themselves, Absolut has released a short video (below) presented as an employee induction film, where the
RISQUÉ ABSOLUT CAMPAIGN BOASTS ‘NOTHING TO HIDE’ Read More »
Tapping into consumer insights, Diageo has begun trialling draught options of some of its well-known spirits brands, and Sydney hotels are enjoying the success of the pioneering Pimms on Tap. The global drinks company pays close attention to the ever-evolving desires of consumers, and how this affects both choices of alcoholic beverage and occasion. As
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