Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt with an accessible taste profile targeted toward a new generation of whisky drinkers. It offers […]
Following the growth of the category and recent successes, Diageo has released a new twist for the flavoured gin market with Gordon’s Sicilian Lemon Distilled Gin. The past year has seen strong growth in the segment with almost half the increase coming through flavoured gins. Of these, 50 per cent of the growth has been
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a family business in Shepparton, Furphy, that made water tanks used by soldiers in World War
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and cider, to release a Ginger Beer, crafted with Australian ginger. The company reports the ginger
Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said to be the world’s first distilled non-alcoholic spirit – Seedlip. Seedlip launched four years ago
Melbourne-based innovative distiller Brunswick Aces is breaking new ground in boutique spirits, furthering its massive growth in the booming non-alcoholic market with a new complementary Gin with the alcohol. Recent years have seen the non-alcoholic drinks market experience major growth overseas, and increasingly in Australia, driven by factors including greater awareness of potential health effects
By Emma Castle Whisky Highballs are the drink of this summer, according to Diageo National Whisky Ambassador, Katie Nagar. Whisky’s popularity has been on the rise for a while now, but a recent survey of bar owners, cocktail enthusiasts, bartenders and spirit experts by Diageo, the world’s biggest producer of spirits, has revealed that the
Recognising changing consumer demands, global drinks giant Diageo has released a low-ABV, low-calorie drink born for contemporary socialising. Smirnoff Infusions is based in the acclaimed vodka, with the addition of natural botanicals. It is 20 per cent ABV, and intended to be mixed with soda water. While offering a flavour profile akin to that found
Artisan Australian spirits continue to make a splash in licensed venues across the country and across the seas, with Adelaide Gin bringing home a handful of international awards in its very short history to date. Australian Distilling Co officially launched Adelaide Gin in March this year, during the Adelaide Fringe Festival. Adelaide Gin was created with the goal of
Kahlua continues its success in hotels with the Espresso Martini on tap, celebrating throughout April with special-price #KahlúaHour cocktails pouring on Friday nights in venues across Australia. The #KahlúaHour promotion kicked off Friday night, inviting lovers of espresso martinis to band together to lament the dying of the light, as NSW, Victoria and South Australia
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