Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders and driving premiumisation in the category to become the top seller in the style in […]
Cider Australia has launched a world-first trust mark for craft ciders to educate consumers and help them make more informed purchasing decisions. Less than 15 per cent of ciders in Australia are craft ciders made with 100 per cent Australian-grown fruit, and labelling laws make it difficult to identify from where fruit in a cider
The brand that made cider a household name in Australia has launched a massive campaign to reach new heights in the hearts and minds of its primary demographic. Rekorderlig’s “Beautifully Swedish” legacy has evolved again, with a compelling, wordless tribute to Swedish natural beauty, and the quirky Scandinavian sense of humour. [watch video below] Nikki
REKORDERLIG BREAKS NEW GROUND WITH MASSIVE GLOBAL CAMPAIGN Read More »
Global and Beautifully Swedish cider innovator Rekorderlig has released new varietals aimed to tap the growing market in Australia – set to be driven mostly by more men. According to the Canadean Global Market Report, while the UK remains the largest cider market, the biggest growth is forecast to be driven by Australian and the
REKORDERLIG DRY APPLE BREWED TO TAP GROWING MALE CIDER MARKET Read More »
Category-driving international cider brand Rekorderlig has unveiled summer tactics and on-premise engagement as popularity and ‘opportunity’ continue to grow. Leading the charge in flavoured and experimental cider beverages pronounced on-trend at the recent Cider Awards, the ‘Beautifully Swedish’ brand has delved further into innovative cider-based cocktail and punch recipes. Over the last two years, this
CIDER CATEGORY-LEADING REKORDERLIG TALKS ‘OPPORTUNITY’ FOR AUSSIE SUMMER Read More »
Cider Australia has released its style-guide resource, and opened to entries for its 2015 Awards. Anticipating a record number of local and international entries for Awards in the booming category, the national representative of cider and perry growers and producers has created a comprehensive guide for the benefit of producers, sellers and drinkers. (download below)
CIDER IN STYLE: ASSOCIATION BIBLE AS ENTRIES OPEN Read More »
Cider Australia has resolved to further champion the benefits of artisanal products in the booming category, pronouncing a drive to improve labelling and install a version of the WET tax. Following its recent AGM, where Sam Reid was returned as President, the organisation representing all major cider-producing regions in Australia declared a fight in the
The increasing popularity of cider is spawning more innovations, with Australian brand Cheeky Rascal releasing the uber on-trend ‘street food’ collection. Wine-maker Rebello’s Cheeky Rascal Cider is known for its unique 100 per cent fruit blends, and has launched varietals to complement the increasingly popular theme of street food, citing a synergy with its own
In just over a week, Sydney craft mecca The Quarrymans will host its second annual Craft Cider Festival, featuring an all-star line-up. Taking place Saturday, 14 March, Australian breweries such as Young Henry’s, Prickly Moses, Australian Brewery, Batlow Cider and Bilpin Cider will have stalls to showcase their drinks in the country’s fastest-growing category. Complementing
QUARRYMANS HOTEL RUNNING SECOND ANNUAL CIDER FESTIVAL Read More »
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