CCA GOES LONG AND SWEDISH

Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders

CIDER AUSTRALIA LAUNCH WORLD-FIRST TRUST MARK

Cider Australia has launched a world-first trust mark for craft ciders to educate consumers and help them make more informed purchasing decisions. Less than 15 per cent of ciders in Australia are craft ciders made with 100 per cent Australian-grown

REKORDERLIG BREAKS NEW GROUND WITH MASSIVE GLOBAL CAMPAIGN

The brand that made cider a household name in Australia has launched a massive campaign to reach new heights in the hearts and minds of its primary demographic. Rekorderlig’s “Beautifully Swedish” legacy has evolved again, with a compelling, wordless tribute

CIDER IN STYLE: ASSOCIATION BIBLE AS ENTRIES OPEN

Cider Australia has released its style-guide resource, and opened to entries for its 2015 Awards. [caption id="attachment_3257" align="alignright" width="238"] Sam Reid[/caption] Anticipating a record number of local and international entries for Awards in the booming category, the national representative of

‘TRUE’ CIDERS SHOULD BE TAXED LIKE WINE: CA

Cider Australia has resolved to further champion the benefits of artisanal products in the booming category, pronouncing a drive to improve labelling and install a version of the WET tax. Following its recent AGM, where Sam Reid was returned as

CIDER INNOVATIONS HIT THE STREETS

[caption id="attachment_1581" align="alignright" width="216"] Rebello CEO Ruth Gallace[/caption] The increasing popularity of cider is spawning more innovations, with Australian brand Cheeky Rascal releasing the uber on-trend ‘street food’ collection. Wine-maker Rebello’s Cheeky Rascal Cider is known for its unique 100

QUARRYMANS HOTEL RUNNING SECOND ANNUAL CIDER FESTIVAL

In just over a week, Sydney craft mecca The Quarrymans will host its second annual Craft Cider Festival, featuring an all-star line-up. Taking place Saturday, 14 March, Australian breweries such as Young Henry’s, Prickly Moses, Australian Brewery, Batlow Cider and