Lion

PUB PAYMENTS TECHNOLOGY ROLLED OUT TO VENUES

Posted on July 1st, 2016 by Clyde Mooney
An Australia-based tech company with backing by some of the country’s biggest brands has boldly rolled out thousands of new ‘on-premise redemption’ and ‘prepaid product’ terminals in pubs. Pubs across Australia have or will receive a welcome kit from ‘Pub

ACCC INVOLVEMENT IN BIG BEER BATTLES CONTINUES

Posted on June 20th, 2016 by Clyde Mooney
Following a positive ruling on Australia’s part in the beer global mega-merger, the Australian Competition & Consumer Commission (ACCC) is still unhappy about tap contracts and craft brewers. Last month the ACCC gave the green light to a $145 billion

DOWN-UNDER CLIENTS FLOWN TO HEINEKEN PARTY CENTRAL IBIZA

Posted on June 8th, 2016 by Clyde Mooney
The massive UEFA Champions League Final took place recently in Spain, and to celebrate, Heineken invited key Australian clients to a weekend party in Ibiza. Saturday, 28 May saw the culmination of the 61st Champions League for the UEFA (Union

LION ADDS TO CRAFT PORTFOLIO WITH BYRON ACQUISITION

Posted on April 29th, 2016 by Clyde Mooney
Lion has announced the next stage in its strategy to grow burgeoning brands, with the acquisition of boutique brewery Byron Bay Brewing Co. It is almost a year to the day since Carlton & United Breweries announced it was cutting

LION BREWING UP NEXT CONSUMER FAVOURITES

Posted on February 1st, 2016 by Clyde Mooney
Lion continues to drive opportunity in consumer insights, releasing new products and styles that tap the minds of Aussie beer drinkers. Last October Lion’s segment-leading James Squire brand launched its new Summer Ale – The Swindler – in venues nationally.

LION TAKES FARE SWIPE AT HEALTH ORG OVER “PUBLICITY STUNT”

Posted on December 11th, 2015 by Clyde Mooney
Lion has hit back at the Foundation for Alcohol Research and Education (FARE) over the uneducated lampoon of its ‘Beer the Beautiful Truth’ campaign. Initiating the campaign in response to Galaxy Research findings that most Australian (87 per cent) don’t

WEST END EXPANSION GROWS LION VERSATILITY

Posted on November 18th, 2015 by Clyde Mooney
Lion’s West End Brewery has undertaken a major two-year expansion of the landmark site, bringing big production increases and a shining commemoration to the brewery’s history. [caption id="attachment_4444" align="alignright" width="311"] Idris Jama and the Honourable Jay Weatherill[/caption] The $70 million

LION ‘TRUTH’ CAMPAIGN EDUCATING PATRONS ON BEER

Posted on November 6th, 2015 by Clyde Mooney
Lion continues to combat negative public perceptions around beer, with stage two of its ‘Beautiful Truth’ campaign focused on the absence of sugar and preservatives. It results from Galaxy research that showed 70 per cent of Australians want to know