Lion

LION GOING DRY FOR EMERGING MARKETS

Posted on December 14th, 2020 by Clyde Mooney
Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to

MERIVALE SERVES UP SUPER SCHOONERS

Posted on November 20th, 2020 by Clyde Mooney
Some of the greatest minds in Australian drinking have combined to solve the problem of having to carry too many schooners at once, with the Super Schooner.   Merivale has partnered with Lion, along with marketing company Ogilvy, to produce

DRINKS GIANTS STEP UP

Posted on June 12th, 2020 by Clyde Mooney
Two of the largest drinks suppliers in the country, Lion and Diageo, are helping licensed venues through education and support as customers head out again post-pandemic. Starting this week Lion has been rolling out around 1,000 venue ‘safety kits’ to

NEW CONSUMER-DRIVEN DRINKS FROM LION

Posted on May 27th, 2020 by Clyde Mooney
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a

NEW DRINKS FOR A NEW WORLD

Posted on May 15th, 2020 by Clyde Mooney
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and

VIRTUAL PUBS TO SATISFY ABSENT PATRONS

Posted on April 22nd, 2020 by Clyde Mooney
Coopers and Lion have each launched initiatives to help keep pubs engaged with and entertaining their patrons stuck at home, pushing virtual pubs across the country. Coopers Brewery presents its ‘Live, Loud & Local’ entertainment series, providing entertainment from some

RELAXED RULES ALLOW SALE OF TAKEAWAY DRAUGHT BEER

Posted on April 20th, 2020 by Clyde Mooney
A decision by the Federal Government has paved the way for pubs to sell draught beer for takeaway, to provide some much-needed revenue during the closure. A Government ruling to not apply the usual double excise facilitates pubs selling beer

BEER INNOVATION HEATING UP FOR SUMMER

Posted on October 18th, 2019 by Clyde Mooney
Beer innovation is back in full swing, as warmer weather sets in and consumer tastes continue to evolve. Lion has announced the launch of Brooklyn Bel Air Sour – one of America’s top-selling sour beers – and the inaugural Brooklyn

ALH GET SAVVY ON SUNSHINE COAST

Posted on August 28th, 2019 by Clyde Mooney
ALH has rebranded its former Wharf Tavern as the latest James Squire pub instalment, dubbed the Savvy Squire. Catering to Queensland’s growing love of craft beer, reported by IRI data as seeing 14.1 per cent value growth in FY19, Lion’s

HAHN ULTRA CRISP CONTINUES INNOVATION IN A TOUGH MARKET

Posted on February 22nd, 2019 by Clyde Mooney
Lion is again moving with the times with its release of the gluten-free Hahn Ultra Crisp, tapping another market with another Hahn variant. Launched this week, Ultra Crisp is a carefully crafted full-strength (4.2 per cent ABV) beer with lower