Drinks Spirits

RISQUÉ ABSOLUT CAMPAIGN BOASTS ‘NOTHING TO HIDE’

Posted on February 7th, 2018 by Clyde Mooney
The battle of the brands in vodka has spawned a brilliantly cheeky new campaign by stalwart Absolut, taking the purity of the spirit to new frozen Swedish heights in naturalism. In a shameless yet hilarious and self-deprecating stab at themselves,

PIMMS ON TAP HITS THE SPOT IN SYDNEY PUBS

Posted on February 5th, 2018 by Clyde Mooney
Tapping into consumer insights, Diageo has begun trialling draught options of some of its well-known spirits brands, and Sydney hotels are enjoying the success of the pioneering Pimms on Tap. The global drinks company pays close attention to the ever-evolving

WORLD’S MOST CONSUMED SPIRIT AUSSIE BARTENDER COMP

Posted on October 11th, 2017 by Clyde Mooney
The leading brand of the world’s most consumed spirit is looking for Australian bartenders to enter this year’s Enter The Dragon ‘Cocktail Combat Competition’. Baijiu (pronounced “Bye-Joe”) is a traditional Chinese alcoholic drink that is its own category, like rum

IMPRESSIVE JAMESON CAMPAIGN PAINTS AUTHENTICITY

Posted on May 15th, 2017 by Clyde Mooney
The world’s No.1 Irish Whiskey has launched a high-impact campaign throughout the eastern capitals, championing its ‘crafted authenticity’ and claim to being fearless. Pernod-Ricard in Australia has engaged Apparition Media, in association with Vizeum and Posterscope, for a series of

BIG BUNDY SPEND TO BOOST NRL SPONSORSHIP

Posted on March 6th, 2017 by Clyde Mooney
Building on its sponsorship and the launch of the 2017 NRL season, Diageo has launched a massive campaign to consolidate market share of the “unmistakable” Bundaberg Rum. The major new brand campaign for Bundy is the biggest in a decade,

LEGENDS TEAM UP FOR SHOT OF HISTORY

Posted on September 7th, 2016 by Clyde Mooney
The world’s oldest and most influential tequila is partnering with perhaps the world’s oldest and most influential rock band, in celebration of their initial coupling 44 years ago. Jose Maria Guadalupe de Cuervo founded Joce Cuervo Tequila back in 1795,

BEAM BLACK AND KNOB CREEK CROWNED WORLD’S BEST

Posted on August 15th, 2016 by Clyde Mooney
Beam Suntory premium whiskies Jim Beam Black and Knob Creek Rye have each taken Trophy honours at the 2016 International Wine & Spirit Competition, in London. The International Wine & Spirit Competition (IWSC) has been operating for 47 years, and

JIM BEAM MAKES MORE HISTORY WITH NEW ‘PREMIUM’ BOTTLES

Posted on July 8th, 2016 by Clyde Mooney
Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the