Drinks – Alcoholic

BACARDI TAKES ON PATRÓN

Posted on July 30th, 2018 by Clyde Mooney
The world's largest privately held spirits company will assume distribution of the world’s top-selling ultra-premium tequila from 1 August, following Bacardi-Martini’s acquisition of Patrón Spirits International AG. Patrón is accredited with a major role in lifting the status and versatility

LION SNAP UP UK CRAFT STAR

Posted on July 13th, 2018 by Clyde Mooney
Lion has expanded on successes in Australia with the outright purchase of leading London craft brewer Fourpure. The craft beer market in the UK is one of the largest and fastest-growing in the world, currently representing around five per cent

NEW BEER INTO THE ‘BURBS

Posted on June 29th, 2018 by Clyde Mooney
Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward.   [caption id="attachment_13974" align="alignright" width="159"] David Ward[/caption] The sustained consumer interest in the craft beer phenomenon suggests it is here to stay, and more stalwart suburban locals

LION BACKS UP IRON JACK WITH FULL-STRENGTH

Posted on June 25th, 2018 by Clyde Mooney
Following the widespread success of Iron Jack last year, Lion is rolling out a full-strength version to further the stable of the brand. Lion trademarked Legendary Brewing Co. (LBC) in 2017, coloured with stories that are “fictional but familiar”. The

ORIGIN WIN FOR LION WITH XXXX v NEW

Posted on June 8th, 2018 by Clyde Mooney
The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and beer by backing Blues and Maroons. The State of Origin is for many the highlight

GETTING GABS 2018

Posted on May 30th, 2018 by Clyde Mooney
By David Ward - Australian Brewery sales manager and craft beer enthusiast. Craft Beer has been given a shot of adrenaline over the last few years in Australia by the internationally famous Great Australian Beer SpecTAPular Festival. Begun in 2011 by

HAHN GETS TALKING IN PUBS AMID PEARL ANNIVERSARY

Posted on May 28th, 2018 by Clyde Mooney
Lion has launched a wide-scale campaign around Hahn – in recognition of the significance of a beer and a yarn, and in celebration of its 30th anniversary. This week the ‘Hahn – Now You’re Talking’ advertising platform will begin across

WEST WINDS GIN SETS SAIL INTO CROWD-FUNDING

Posted on May 21st, 2018 by Clyde Mooney
Bolstered by the Australian ‘gin revolution’ and constant offers to invest, West Winds Gin has kick-started a crowd-funding campaign to allow fans to literally put their money where their mouth is. Based in Western Australia, West Winds began in 2010,

LET’S DRINK TO THAT

Posted on April 30th, 2018 by Jane Louise
Wine has topped the charts as most popular drink, and men are consuming less alcohol – although women are drinking more. This month, Roy Morgan and one of the world’s biggest brewers have released insights into patron drinking behaviour. Roy