LION ADDS TO CRAFT PORTFOLIO WITH BYRON ACQUISITION

Lion has announced the next stage in its strategy to grow burgeoning brands, with the acquisition of boutique brewery Byron Bay Brewing Co. It is almost a year to the day since Carlton & United Breweries announced it was cutting

ON-PREMISE MORE IMPORTANT THAN EVER IN TODAY’S WINE MARKET: CONTRIBUTOR

[caption id="attachment_5813" align="alignright" width="288"] Sam Biddle[/caption] Veraison Wines is a wholesale distributor of premium Australian and imported wine, founded in 2012 by Sam Biddle, following a career in sales, marketing and senior management with Australian and multi-national alcoholic beverage producers.

AUS BEER Co CARAVAN DRIVING CRAFT BEER TO THE PEOPLE

The Australian Beer Company is targeting the great untapped frontier of craft beer, showcasing its Yenda range by taking it on the road to the average Joe. Australian Beer Company's range is distributed exclusively in Australia through drinks giant Coca-Cola

REKORDERLIG BREAKS NEW GROUND WITH MASSIVE GLOBAL CAMPAIGN

The brand that made cider a household name in Australia has launched a massive campaign to reach new heights in the hearts and minds of its primary demographic. Rekorderlig’s “Beautifully Swedish” legacy has evolved again, with a compelling, wordless tribute

LION BREWING UP NEXT CONSUMER FAVOURITES

Lion continues to drive opportunity in consumer insights, releasing new products and styles that tap the minds of Aussie beer drinkers. Last October Lion’s segment-leading James Squire brand launched its new Summer Ale – The Swindler – in venues nationally.

TICKET TO BREW

Amid emerging experts in everything from tastebuds to taxis, international judge, celebrated brewer, lecturer, author and beer boffin Neal Cameron ponders the perils of enthusiasm versus expertise.   So you go to a restaurant, and whilst perusing the menu you