DOWN-UNDER CLIENTS FLOWN TO HEINEKEN PARTY CENTRAL IBIZA

The massive UEFA Champions League Final took place recently in Spain, and to celebrate, Heineken invited key Australian clients to a weekend party in Ibiza. Saturday, 28 May saw the culmination of the 61st Champions League for the UEFA (Union

‘HISTORY MADE’ NEXT WEEK BY COOPERS

A week out from GABS 2016, Coopers has revealed it will offer up a special edition IPA “inspired the Coopers brewing dynasty”. Brew ‘A’ is based on founder Thomas Cooper’s first ever beer recipe, employing generous amounts of Enigma and

LION ADDS TO CRAFT PORTFOLIO WITH BYRON ACQUISITION

Lion has announced the next stage in its strategy to grow burgeoning brands, with the acquisition of boutique brewery Byron Bay Brewing Co. It is almost a year to the day since Carlton & United Breweries announced it was cutting

AUS BEER Co CARAVAN DRIVING CRAFT BEER TO THE PEOPLE

The Australian Beer Company is targeting the great untapped frontier of craft beer, showcasing its Yenda range by taking it on the road to the average Joe. Australian Beer Company's range is distributed exclusively in Australia through drinks giant Coca-Cola

LION BREWING UP NEXT CONSUMER FAVOURITES

Lion continues to drive opportunity in consumer insights, releasing new products and styles that tap the minds of Aussie beer drinkers. Last October Lion’s segment-leading James Squire brand launched its new Summer Ale – The Swindler – in venues nationally.

TICKET TO BREW

Amid emerging experts in everything from tastebuds to taxis, international judge, celebrated brewer, lecturer, author and beer boffin Neal Cameron ponders the perils of enthusiasm versus expertise.   So you go to a restaurant, and whilst perusing the menu you

ORIGINAL PALE ALE GOES DOWN WELL AT CRAFTY PUB

CUB has consummated its rebirth of the old Tooth’s brand, with a successful tasting launch hosted by one of the original brewer’s pubs. Tapping squarely into the increasingly sophisticated beer drinkers’ preferences, the Good Beer Company (GBC) operates the Keg