JOHNNIE MARKS 200 YEARS WITH LIMITED RELEASE AND DOCUMENTARY

Johnnie Walker – the world’s most recognised Scotch – is celebrating 200 years, spawning a limited-edition varietal and documentary by acclaimed independent film makers. The iconic Scotch whisky began in Kilmarnock, Scotland, in 1820, in a small grocery shop run

DIAGEO SEEDS FURTHER INNOVATION

Global drinks giant Diageo has been investing in the ongoing pursuit of innovation, ramping up its pioneering non-alcoholic distilled spirit Seedlip, and presenting a Johnnie Blue nod to good fortune. Last year Diageo acquired a majority in what is said

SUMMER TREND ALERT: WHISKY HIGHBALLS

By Emma Castle Whisky Highballs are the drink of this summer, according to Diageo National Whisky Ambassador, Katie Nagar. Whisky’s popularity has been on the rise for a while now, but a recent survey of bar owners, cocktail enthusiasts, bartenders

JOHNNIE BLUE EMBRACES THE PIG

Diageo has released the sixth instalment of its Johnnie Walker Blue Label limited-edition series, recognising 2019 as the Year of the Pig. Chinese New Year begins with the new moon after 21 January, and 2019 will see this on 5

JOHNNIE JOINS GAME OF THRONES WITH WHITE WALKER

Diageo has teamed with HBO to produce a stunning Johnnie Walker tribute to the viral hit TV series Game of Thrones. Introducing White Walker. The White Walkers are the enigmatic and fear-inspiring blue-eyed frozen zombies that have slowly risen to

DIAGEO 20TH ANNIVERSARY: STILL INNOVATING

This week Diageo – one of the largest and most progressive drinks companies – celebrated two decades since its inception, and the eve of further innovation. The publicly listed company (plc) Diageo was created in 1997 from the merger of