Drinkwise Archives

DRINKWISE KICKS OFF PROGRAM ON MODERATION AND HELP

Posted on May 8th, 2023 by Clyde Mooney

DrinkWise and key Queensland stakeholders including the QHA have launched a new initiative to remind patrons about the importance of moderating alcohol consumption and always being respectful. The Always Respect initiative aims to clearly set expectations around acceptable behaviour in

AUSTRALIANS’ CHANGING DRINKING HABITS & PREFERENCES

Posted on August 21st, 2017 by Clyde Mooney

New research out of Drinkwise and Nielsen gives insight into the changing ways Australian social sectors are consuming alcohol. Drinkwise’s Australian Drinking Habits 2007 vs 2017 is a comprehensive study comparing survey results a decade apart, providing a view on

ALCOHOL REPORT: UNDERAGE IN DECLINE, OVER 50s BINGEING ON THE RISE

Posted on June 2nd, 2017 by Clyde Mooney

Industry groups have come out in support of findings in the latest National Drug Strategy Household Survey that show the continued downward trend of underage and risky drinking. The Australian Institute of Health and Welfare (AIHW) produces the National Drug

DECLINING DRINK CONSUMPTION NOT ENOUGH FOR AUSSIE NANNY-STATERS

Posted on February 1st, 2017 by Clyde Mooney

Research revealing the changing face of Australia’s love affair with a drink has been overshadowed by the call for a global ban on alcohol advertising, with Aussie doctors jumping on the wagon. UK-based global market research firm YouGov looked into

DRINKWISE RELEASES NEXT INSTALMENT OF AWARD-WINNING CAMPAIGN

Posted on June 6th, 2016 by Clyde Mooney

The award-winning ‘How to Drink Properly’ education campaign has taken another step, bringing ‘How to Date Properly’ to the consciousness of young people. Independent not-for-profit DrinkWise has been producing the How to Drink Properly messages since 2014. Its aim is

YOUNG PEOPLE DRINKING ‘WISER’: EFFIES

Posted on September 9th, 2015 by Clyde Mooney

The much-lauded campaign to teach adolescents the virtues of wisdom in the consumption of alcohol has done it again, taking two prestigious advertising industry awards for effectiveness. Engineered to get into the heads of 18-24-year-olds and depict “drinking to get

HOW TO DRINK MESSAGE WINS INNOVATION AWARD

Posted on August 24th, 2015 by Clyde Mooney

Independent NPO DrinkWise has been awarded another top honour for its ground-breaking ‘How to Drink Properly’ campaign, with BRW praising the delivery and effects of its message. The BRW Most Innovative Companies Awards last Monday night saw the DrinkWise How

ANOTHER NOD TO BOOZE CAMPAIGN HELPING YOUTH WISE UP

Posted on April 17th, 2015 by Clyde Mooney

The accolades continue for DrinkWise’s campaign that aimed to help educate youth on the perils of irresponsible drinking. ‘How to Drink Properly’ was launched in early 2014 and was awarded Silver at the 2014 Spikes Asia Awards in September. Last