AUSSIE PUB PATRONS TO BUILD JACK’S BAR WORLD FIRST

Pub backbar staple Jack Daniel’s is celebrating ‘the man’s’ birthday with a crafty promotion to have patrons build brand engagement – and a “Bar that Jack Built”. The world-first totally crowd-sourced bar, built on-tour throughout the promotion, is the 2015 instalment of traditional birthday party “in honour of the legendary craftsman”, whose unrecorded birthday is

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YOUNG PEOPLE DRINKING ‘WISER’: EFFIES

The much-lauded campaign to teach adolescents the virtues of wisdom in the consumption of alcohol has done it again, taking two prestigious advertising industry awards for effectiveness. Engineered to get into the heads of 18-24-year-olds and depict “drinking to get drunk” as both uncool and fraught with potentially bad consequences, the effects of DrinkWise’s ‘How

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CENTRAL TOWERS TO GO ABOVE HERITAGE AUSTRALIAN HOTEL

Developers Frasers Property and Seksui House are set to proceed with the next stage of the Central Park on Broadway project – on the old Carlton Brewery site, atop the historic Australian “Abercrombie” Hotel. Having purchased the site in 2007, Frasers has undertaken massive development with the striking and innovative Central complex. It later sold

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BAYFIELDS CONTINUE FIGHT AGAINST CHILDHOOD CANCER

Bayfield Hotels held its annual liquor industry trade luncheon last week, with guests again showing overwhelming support for the Children’s Cancer Institute (CCI). Attendees gathered at the Dee Why Hotel for fundraiser activities and keynote speakers, and brought over $125,000 to the cumulative total of $2.25 million raised by the Bayfields. “We are humbled by

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REGULATORS LAUNCH ‘SAFE, VIBRANT INDUSTRY’ STAKEHOLDER EVENTS

The NSW OLGR has announced plans to conduct a series of events to brainstorm a new era of a “safe and vibrant” hotel industry. The Office of Liquor Gaming & Racing (OLGR) has this week kicked off plans for six Information Exchange events around the State, bringing together stakeholders including OLGR representatives, licensees, liquor accords,

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