Pub Relations

FERAL BRAND GOES WHOLE HOG ON STUNNING SHORT FILM

Perth’s Feral Brewing has shown why it is one of Australia’s leading craft beers by releasing a video – representing everything about the Feral brand bar the wet stuff. The family-owned independent brewery was founded in 2002, vowing to be “uncompromising, untamed and downright unapologetic”. Its signature Hop Hog has become one of the most

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DESTINATION NSW LAUNCHES SEARCH FOR STATE’S BEST

All fans of NSW regional experiences are being invited to upload pictures and videos to promote the State’s diversity and hospitality, in a new initiative by Destination NSW. Domestic tourism within Australia continues to grow, aided by the unfavourable international exchange rate. Destination NSW is seeking to capitalise and further promote the attributes of Australia’s

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COOPERS APOLOGY MAY BE TOO LITTLE TOO LATE

Coopers opened a hornets’ nest with its acknowledgement of the Bible Society’s 200th birthday – but now apologises profusely for offending liberal-minded citizens in favour of marriage equality. By offering to commemorate the charitable Society’s bi-centennial with a congratulatory message on 10,000 cases of its Premium Light beer brand, in the minds of many Coopers

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INTOX ON-PREMISE: THE ELEPHANT IN THE ROOM

Australia’s tightening focus on social harms related to drug and alcohol use are forcing stricter controls that rely on unqualified workers to make what is almost a medical diagnosis. When it comes to assessing the level of ‘intoxication’ of an individual, the increasingly stringent attention to the subject has bred textbook definitions that appear to

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