Marketing

NARELLAN HOTEL PUTS UP NAZ MAN CHALLENGE

Posted on January 19th, 2018 by Clyde Mooney
Public House Group’s Narellan Hotel is gorging on the success of a good ol’ fashioned eating challenge, recently daring punters to take on the 3-kilogram bucket of ‘Grim Reaper’ chilli chicken wings. The promotion is dubbed the Naz Man Challenge,

ACCOUNTANT DIVESTS THRIVING NEWCASTLE PUB FOR $25

Posted on September 4th, 2017 by Clyde Mooney
The competition to own James Sneddon’s Das Hund Haus bier bar has ended, with a man pocketing his own pub and Sneddon scoring a big win from the exercise. Entries closed to buy the pub’s two-for-one voucher last Thursday at

SNEDDON GIVES AWAY PUB TOMORROW

Posted on August 30th, 2017 by Clyde Mooney
Accountant-turned-publican James Sneddon is set to give away his pub tomorrow in an attempt to revolutionise the treatment of STIs. Following launch of a campaign earlier this year to give away his Das Hund Haus (The Dog House) German bier

SOLOTEL GROUP MARKETING DIRECTOR SPEAKS

Posted on June 28th, 2017 by Clyde Mooney
As Solotel prepares for major initiatives in the latter half of the year, PubTIC speaks with high-profile agency man Dan Lacaze, who has been engaged as Solotel’s first Group Marketing Director. Bruce Solomon and Matt Moran’s Solotel has come to

FERAL BRAND GOES WHOLE HOG ON STUNNING SHORT FILM

Posted on April 21st, 2017 by Clyde Mooney
Perth’s Feral Brewing has shown why it is one of Australia’s leading craft beers by releasing a video – representing everything about the Feral brand bar the wet stuff. The family-owned independent brewery was founded in 2002, vowing to be

DESTINATION NSW LAUNCHES SEARCH FOR STATE’S BEST

Posted on April 7th, 2017 by Clyde Mooney
All fans of NSW regional experiences are being invited to upload pictures and videos to promote the State’s diversity and hospitality, in a new initiative by Destination NSW. Domestic tourism within Australia continues to grow, aided by the unfavourable international

PUB PROMOS SEE THE HAPPIEST HOURS

Posted on February 10th, 2017 by Clyde Mooney
Pub promoter The Happiest Hour is seeing increasing success with its innovative partnerships with venues and services, pushing the buttons of socially active city-siders. The Happiest Hour (THH) is a smartphone app and website that engages people interested in new

TECH CO. FINDING PATRONS ‘HAPPY’ AT PUBS

Posted on April 22nd, 2016 by Clyde Mooney
A Melbourne company is harnessing the power of technology to keep pub patrons engaged with the age-old notion of Happy Hour. Beginning as a website, The Happiest Hour (THH) was started by Chris Canty when his favourite pub stopped serving

ANOTHER MERIVALE ‘MERICLE’ OF MARKETING UNLEASHED

Posted on February 12th, 2016 by Clyde Mooney
Kick-starting the party on Wednesday night, Merivale’s latest festival embodies the “decadence” trend as well as the award-winning group’s new centralised and cutting-edge marketing. Late 2015 the Merivale marketing machine launched a new concept, aiming to better even engage its