Promotional Events

SHORT’S AUSTRALIAN HOTEL ALL-AUSSIE BEER FESTIVAL BIGGER THAN EVER

The Australian Heritage Hotel is gearing up for its 11th Annual Australian Beer Festival, showcasing 130 home-grown brews to the craft-thirsty public. The original home of craft beer, the Australian Heritage in The Rocks specialises in Australian beers, ciders and wines, and this year’s festival – taking place 16-18 October – puts crafted brews and […]

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QUEEN OF THE DESERT RETURNS TO PALACE HOTEL FOR ‘BROKEN HEEL’ FESTIVAL

Twenty-one years ago Broken Hill came into the spotlight as a film about three drag queens put it on the LGBTI map. Priscilla, Queens of the Desert, is about two drag queens and a transsexual that convert an old bus into their transport to a stage show in Alice Springs. En route, they pass through

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AUSSIE PUB PATRONS TO BUILD JACK’S BAR WORLD FIRST

Pub backbar staple Jack Daniel’s is celebrating ‘the man’s’ birthday with a crafty promotion to have patrons build brand engagement – and a “Bar that Jack Built”. The world-first totally crowd-sourced bar, built on-tour throughout the promotion, is the 2015 instalment of traditional birthday party “in honour of the legendary craftsman”, whose unrecorded birthday is

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CRAFT BEER FAIR “SUCCESS” BACK AGAIN

Redcape’s Willoughby Hotel will host its latest Craft Beer Fair next week, continuing the success of its “community engagement”. Back for a fifth year, the Fair has grown considerably, with live performances, unique gourmet food, competitions and kids’ entertainment to fill the Macmahon Street block outside the Hotel. Licensee John McGurk told PubTIC the event

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NINTH YEAR IN FESTIVAL STATE SHOWS PUBLIC THIRST FOR CRAFT

Back for its ninth big year – South Australia’s Beer & Cider Festival at the Arkaba Hotel continues to pioneer, in the home State of fine beverages. Originally started by a somewhat precocious marketing manager, as a spin-off of the long popular celebration of beer – Oktoberfest, the Arkaba Festival was originally held each October.

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