Johnnie Walker – the world’s most recognised Scotch – is celebrating 200 years, spawning a limited-edition varietal and documentary by acclaimed independent film makers. The iconic Scotch whisky began in Kilmarnock, Scotland, in 1820, in a small grocery shop run by a Mr John Walker. To celebrate the brand’s 200th birthday, the limited-edition John Walker […]
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Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to the next generation of beer drinkers” and the release campaign has been specifically tailored to
CUB has announced it will be dramatically ramping up production of Foster’s – the beer synonymous with the legend of Australia – following consumer research showing now is the time for iconic brands. Carlton & United Breweries (CUB) is relaunching one of its historic labels to local drinkers and boosting production of Foster’s Classic by
Australian craft spirits are set to find well-deserved greater prominence in the local market thanks to a Nip of Courage expansion into trade wholesale. Australian craft spirits specialist Nip of Courage (NoC) has been the national distributor for a wide variety of boutique Aussie distilleries since 2013, and today announced it is now gearing up
Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the story of Seibei Nakagawa’s journey as he created Japan’s legendary beer. In 1865, the young
Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours. Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve, the gluten-free beverage is pitched as a great choice for those looking for a lighter
Stone & Wood has partnered with KBC to produce “one of the world’s greatest drinking innovations” in the Sneaky Bucha of Byron. The Bucha of Byron is a range produced by the Kombucha Brewing Co. (KBC). This latest release in partnership with Stone & Wood introduces a whole new category to the Australian market, combining “the goodness of kombucha
Emerging craft gin label Australian Distilling Co. has taken home two Golds at the Tasting Australia Spirit Awards for 2020, solidifying its place in the growing gin market Down Under. The Tasting Australia Spirit Awards are presented by Mastercask, aiming to recognise the rise of the Australian distilling industry and its rapid growth both nationally
Addressing the rising popularity of the Rosé spritz, Riot Wine Co has overcome the problems for venues and consumers with its spritz-in-keg solution. Riot Wine Co (RWC) created the R!OT Rosé Spritz in 2019, but notes the side-effects of the increasingly popular ‘spritz’ of high wastage and slow speed for venue owners, and inconsistency in
Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt with an accessible taste profile targeted toward a new generation of whisky drinkers. It offers
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