LION PIONEERING “TRUTH” TO MEET BEER CONSUMER DEMAND

Leading brewer Lion is tapping into consumer trends – today launching a new labelling and education campaign to inform drinkers of the nutritional “truth” about beer. The campaign is stage one in Lion’s broader “Beer the Beautiful Truth” initiative, bringing

LINK FOUND BETWEEN VIOLENCE AND DRINK PROMOTIONS

A pioneering study in Australia has echoed findings overseas that drink promotions are the greatest predictor of alcohol-related violence – even more than intoxication. A Melbourne study sought to identify key factors in inciting alcohol-fuelled incidents and aggression. The work

YOUNG PEOPLE CHOOSING HEALTH OVER ALCOHOL: STUDY

A study by CAPR and FARE has found underage drinking has dropped sharply, with the success largely attributed to better health education. The study Understanding Recent Trends in Australian Alcohol Consumption drew from five waves of the National Drug Strategy

TEN YEARS ON ‘RELAXED’ LICENSING LAWS LAUDED

Ten years after relaxing its licensing laws to cries of ‘alcoholic anarchy’ the UK has found the move may have been the best thing it could have done. Britain’s Institute of Economic Affairs (IEA) has released a report on the

DRINKING RECORD BROKEN, MAN DEAD, BARTENDER IN JAIL

A bartender is in prison after serving a man 56 shots, after which he went into cardiac arrest and died. The Criminal Court in France ruled that Giles Crepin was guilty of manslaughter for serving the enormous number of drinks

ABBOTT THROWS BACK BEER AND POLICY

A much-publicised instance of power-drinking could ironically link the Prime Minister’s flailing popularity with the de-demonising of the hospitality industry. [caption id="attachment_2039" align="alignright" width="300"] Tony Abbott at Royal Oak Hotel. Photo: Facebook[/caption] Responding to encouragement from the crowd, PM Tony

ANOTHER NOD TO BOOZE CAMPAIGN HELPING YOUTH WISE UP

The accolades continue for DrinkWise’s campaign that aimed to help educate youth on the perils of irresponsible drinking. ‘How to Drink Properly’ was launched in early 2014 and was awarded Silver at the 2014 Spikes Asia Awards in September. Last

WHERE’S THE MONEY: Mixed Drinks

By Sacha Delfosse – manager, Luxe Bar, Perth While most pubs and hotels in Australia are not places one would expect to be able to order a Prohibition-era cocktail, or a molecular concoction ‘constructed’ rather than poured, using home-made ingredients,