AUSTRALIAN WORLD-FIRST LEVITATING DRINK “FOR EVERYONE TO MAKE”

An Australian bartender saw the winners’ podium at Diageo’s World Class competition, with an event-first levitating cocktail designed “for anyone to make”. Jack Sotti, manager of Melbourne’s Boilermaker House, said the decision to enter the global bartender competition came after

YOUNG PEOPLE DRINKING ‘WISER’: EFFIES

The much-lauded campaign to teach adolescents the virtues of wisdom in the consumption of alcohol has done it again, taking two prestigious advertising industry awards for effectiveness. Engineered to get into the heads of 18-24-year-olds and depict “drinking to get

HOW TO DRINK MESSAGE WINS INNOVATION AWARD

Independent NPO DrinkWise has been awarded another top honour for its ground-breaking ‘How to Drink Properly’ campaign, with BRW praising the delivery and effects of its message. The BRW Most Innovative Companies Awards last Monday night saw the DrinkWise How

SOBER DRIVERS WIN TRIPS TO THE PUB IN NORTH QUEENSLAND

Townsville Liquor Accord is working with local police to combat drink-driving, offering bistro vouchers to people blowing zero on a breath test. The initiative is part of Townsville Liquor Accord’s (TLA) “Who’s Des?” campaign – encouraging awareness of the need

HANGOVERS COSTING SMALL BUSINESS BILLIONS

NCETA has revealed that alcohol and drug-related absenteeism has increased sharply, and most greatly affects businesses such as hospitality. The National Centre for Education and Training on Addiction (NCETA), released its Alcohol and Drug-Related Absenteeism paper last week, based on

LION PIONEERING “TRUTH” TO MEET BEER CONSUMER DEMAND

Leading brewer Lion is tapping into consumer trends – today launching a new labelling and education campaign to inform drinkers of the nutritional “truth” about beer. The campaign is stage one in Lion’s broader “Beer the Beautiful Truth” initiative, bringing

LINK FOUND BETWEEN VIOLENCE AND DRINK PROMOTIONS

A pioneering study in Australia has echoed findings overseas that drink promotions are the greatest predictor of alcohol-related violence – even more than intoxication. A Melbourne study sought to identify key factors in inciting alcohol-fuelled incidents and aggression. The work

YOUNG PEOPLE CHOOSING HEALTH OVER ALCOHOL: STUDY

A study by CAPR and FARE has found underage drinking has dropped sharply, with the success largely attributed to better health education. The study Understanding Recent Trends in Australian Alcohol Consumption drew from five waves of the National Drug Strategy

TEN YEARS ON ‘RELAXED’ LICENSING LAWS LAUDED

Ten years after relaxing its licensing laws to cries of ‘alcoholic anarchy’ the UK has found the move may have been the best thing it could have done. Britain’s Institute of Economic Affairs (IEA) has released a report on the