COOPERS RELEASE VERY AUSTRALIAN IPA

Coopers is releasing a distinctly Australian IPA, with a little help from live, loud and local legend, Aussie rocker James Reyne. Australia’s largest independent family-owned brewery launches Coopers Australian IPA as a limited-edition release, in kegs and cans. As IPAs

CRAFT BEER BIBLE TAPS BENT SPOKE

The latest Great Australian Beer SpecTAPular list of the Hottest 100 craft beers in Australia has been released, with a podium shuffle and new top dog brewer. The new list, recognising the best drops of 2020, is the thirteenth edition

JOHNNIE MARKS 200 YEARS WITH LIMITED RELEASE AND DOCUMENTARY

Johnnie Walker – the world’s most recognised Scotch – is celebrating 200 years, spawning a limited-edition varietal and documentary by acclaimed independent film makers. The iconic Scotch whisky began in Kilmarnock, Scotland, in 1820, in a small grocery shop run

LION GOING DRY FOR EMERGING MARKETS

Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to

FOSTER’S MAKING A LOCAL COMEBACK

CUB has announced it will be dramatically ramping up production of Foster’s – the beer synonymous with the legend of Australia – following consumer research showing now is the time for iconic brands. Carlton & United Breweries (CUB) is relaunching

MORE COURAGE FOR AUSSIE CRAFT SPIRITS

Australian craft spirits are set to find well-deserved greater prominence in the local market thanks to a Nip of Courage expansion into trade wholesale. Australian craft spirits specialist Nip of Courage (NoC) has been the national distributor for a wide

COOPERS ANNOUNCE NATIONAL SAPPORO CAMPAIGN

Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the

SMIRNOFF SELTZER – THE SUMMER ALTERNATIVE

Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours. Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve,

SNEAKY BUCHA TAKING DRINKS INNOVATION BY STORM

Stone & Wood has partnered with KBC to produce “one of the world’s greatest drinking innovations” in the Sneaky Bucha of Byron. The Bucha of Byron is a range produced by the Kombucha Brewing Co. (KBC). This latest release in partnership with

AUSTRALIAN DISTILLING TAKES TWO GIN AWARDS

Emerging craft gin label Australian Distilling Co. has taken home two Golds at the Tasting Australia Spirit Awards for 2020, solidifying its place in the growing gin market Down Under. The Tasting Australia Spirit Awards are presented by Mastercask, aiming