FITZGERALD’S QUEST SEES WALKERS RETURN

Amid the flood of ultra-modern, ground-breaking boutique beers entering the market, Australian entrepreneur Toney Fitzgerald is reviving a long-forgotten brand from Australia’s colonial past. Boasting business savvy and grit but little or no knowledge of making beer, Fitzgerald enlisted acclaimed

COOPERS NOD TO HOTEL ORIGINS WITH ‘FAMILY SECRET’ AMBER

Coopers is releasing its second draught-only seasonal brew of 2016, shoring its credentials as Australia’s original craft beer. The new amber ale varietal is a step away from traditional Coopers beers, but cloaked in the legendary brewers’ shroud of history

LEGENDS TEAM UP FOR SHOT OF HISTORY

The world’s oldest and most influential tequila is partnering with perhaps the world’s oldest and most influential rock band, in celebration of their initial coupling 44 years ago. Jose Maria Guadalupe de Cuervo founded Joce Cuervo Tequila back in 1795,

BEAM BLACK AND KNOB CREEK CROWNED WORLD’S BEST

Beam Suntory premium whiskies Jim Beam Black and Knob Creek Rye have each taken Trophy honours at the 2016 International Wine & Spirit Competition, in London. The International Wine & Spirit Competition (IWSC) has been operating for 47 years, and

JIM BEAM MAKES MORE HISTORY WITH NEW ‘PREMIUM’ BOTTLES

Continuing its momentous ‘Make History’ movement, Jim Beam has now released its distinctive new bottle and packaging to better emphasize the premium inside the bottle. The sensation of quality is largely about perception and visual impressions, which is why the

NEW AUSTRALIAN BEER CO CRAFT RANGE GOES ‘BEYOND’

The Australian Beer Company is tapping consumer preferences for artisan products with cultural provenance, releasing its new and limited edition ‘Beyond the Black Stump’ range of craft beers. Crafted to evoke drinkers’ imagination and celebrate Australian native ingredients, brewers were

DOWN-UNDER CLIENTS FLOWN TO HEINEKEN PARTY CENTRAL IBIZA

The massive UEFA Champions League Final took place recently in Spain, and to celebrate, Heineken invited key Australian clients to a weekend party in Ibiza. Saturday, 28 May saw the culmination of the 61st Champions League for the UEFA (Union

‘HISTORY MADE’ NEXT WEEK BY COOPERS

A week out from GABS 2016, Coopers has revealed it will offer up a special edition IPA “inspired the Coopers brewing dynasty”. Brew ‘A’ is based on founder Thomas Cooper’s first ever beer recipe, employing generous amounts of Enigma and