Drinks – Beer

HAHN ULTRA CRISP CONTINUES INNOVATION IN A TOUGH MARKET

Posted on February 22nd, 2019 by Clyde Mooney
Lion is again moving with the times with its release of the gluten-free Hahn Ultra Crisp, tapping another market with another Hahn variant. Launched this week, Ultra Crisp is a carefully crafted full-strength (4.2 per cent ABV) beer with lower

HOTTEST 100 CRAFT BEERS FOR 2018 REVEALED

Posted on February 1st, 2019 by Clyde Mooney
The Great Australian Beer SpecTAPular (GABS) rolled out again this week, in its eleventh year, offering record insight into the ever-evolving tastes in the thriving Australian craft beer scene. On Sunday (27 January) beer connoisseurs counted down the nation’s favourites

ASAHI TAPS NEXT GEN WITH SUPER-FUNKY CAMPAIGN

Posted on November 12th, 2018 by Clyde Mooney
Asahi is releasing an innovative new campaign for Asahi Super Dry aiming to tap the discerning beer drinker’s appreciation for discovery and exploration. The ‘Enter Asahi’ campaign seeks to break through to premium beer drinkers, recognising it needs to follow

NEW VB LOOK – NOW WITH FREE TATTOOS

Posted on October 31st, 2018 by Clyde Mooney
Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering free VB tattoos for the most loyal. The famously ‘Big Cold Beer’ was the brainchild

COOPERS MEET MARKET WITH NEW COOPERS DRY

Posted on September 12th, 2018 by Clyde Mooney
Coopers has responded to consumer demand with the release of the new Coopers Dry. The product is an entirely new beer, made with an extended low-temperature process and developed to meet the growing public demand for this style of lager.

LORD NELSON LOOKS FORWARD WITH PEKING POPPI

Posted on August 10th, 2018 by Clyde Mooney
Australia’s oldest craft brewery – the Lord Nelson Hotel – is proving it is not too old to learn new tricks, expanding its award-winning line-up with an Asian-style beer inspired by spices and sugar. Grounded in the heart of The

LION SNAP UP UK CRAFT STAR

Posted on July 13th, 2018 by Clyde Mooney
Lion has expanded on successes in Australia with the outright purchase of leading London craft brewer Fourpure. The craft beer market in the UK is one of the largest and fastest-growing in the world, currently representing around five per cent

NEW BEER INTO THE ‘BURBS

Posted on June 29th, 2018 by Clyde Mooney
Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward.   [caption id="attachment_13974" align="alignright" width="159"] David Ward[/caption] The sustained consumer interest in the craft beer phenomenon suggests it is here to stay, and more stalwart suburban locals

LION BACKS UP IRON JACK WITH FULL-STRENGTH

Posted on June 25th, 2018 by Clyde Mooney
Following the widespread success of Iron Jack last year, Lion is rolling out a full-strength version to further the stable of the brand. Lion trademarked Legendary Brewing Co. (LBC) in 2017, coloured with stories that are “fictional but familiar”. The