Rekorderlig

CCA GOES LONG AND SWEDISH

Coca-Cola Amatil has announced signing a 28-year distribution agreement with Abro – owner of Rekorderlig Cider – and is assuming all promotion and marketing of the brand in Australia. Rekorderlig launched in Australia in 2010, leading growth in fruit-flavoured ciders and driving premiumisation in the category to become the top seller in the style in […]

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REKORDERLIG BREAKS NEW GROUND WITH MASSIVE GLOBAL CAMPAIGN

The brand that made cider a household name in Australia has launched a massive campaign to reach new heights in the hearts and minds of its primary demographic. Rekorderlig’s “Beautifully Swedish” legacy has evolved again, with a compelling, wordless tribute to Swedish natural beauty, and the quirky Scandinavian sense of humour. [watch video below] Nikki

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CIDER CATEGORY-LEADING REKORDERLIG TALKS ‘OPPORTUNITY’ FOR AUSSIE SUMMER

Category-driving international cider brand Rekorderlig has unveiled summer tactics and on-premise engagement as popularity and ‘opportunity’ continue to grow. Leading the charge in flavoured and experimental cider beverages pronounced on-trend at the recent Cider Awards, the ‘Beautifully Swedish’ brand has delved further into innovative cider-based cocktail and punch recipes. Over the last two years, this

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